How to Develop Powerful Relationships in Internet Marketing and See Your Profits Soar?

If you living on a lone island the ability to generate a significant income online is going to become an uphill battle. Your network of colleagues, clients, mentors, and peers is the greatest asset you will possess in the Online Marketing industry. There is no such thing as a JV if there is only one party, and you can't be mentored by someone if you have no contact with them. This business revolves around relationships.

What is the Importance of Building Solid Relationships?

Many new marketers entering the online industry focus much of their effort on building niche sites, optimizing these sites, writing articles and web content; and then they sit back and hope for the best. While you can't sidestep any of these aspects, you should spend more of your time on the areas of marketing that will generate long-term rewards. If you've heard of the 80/20 rule, you will know that a great portion of your success in business comes from 20% of your effort. My experience has proven that spending a large part of that 20% on building solid relationships ensures long-term success.

Beside my personal experience, I have engaged with many leaders in this industry, and ALL of them are surrounded by a network of people who are of similar standing. These leaders have partnered with others to develop innovative products, some have helped their fellow vendors gain recognition by recommending their products, and some have entered into strategic alliances with others in an effort to dominate their chosen niche.

It is difficult for a lone-ranger to reach the top! You need the skills, experience, and influence that others bring to the table. The advice and opportunities that can come from a colleague or mentor can often expand your business considerably. And if you are surrounded by distinguished people, their success is bound to rub-off onto you.

Building Relationships is about Giving

If you are a newbie and find yourself surrounded by a community of prominent marketers, you should never take on the role of being a leech: someone who only takes and never gives, someone who marches to the most influential people requesting one-on-one assistance. This is completely the wrong approach! The best case scenario is that the influential marketer might feel sorry for you and give you a few titbits of information. On the other hand, you might establish yourself as the person to avoid completely.

The right approach will be for you to firstly take the initiative and gain a thorough understanding on a specific subject. Read, research and absorb all the information at your disposal. Before you know it you will be well-informed – maybe even a semi-expert – and you will be able to add value by actively participating in conversations on the subject matter. You might even find yourself assisting others. If you comment regularly on a highly-esteemed blog – ensure your comments stimulate conversation, and bring your newly acquired knowledge to the community. The more value you contribute, the more likely it is that you will get noticed.

I spend a lot of time removing spam comments from my blog, but on occasion I will come across a real "gem" of a comment. This type of comment makes me want to know who the person is that left the comment. If this particular person asks me a question in the future or requests assistance from me, I will be obliged to offer my help.

You see – the more you give in life and in business the greater the chances are of you receiving when you are in need. Although everyone isn't wired the same: some people might still turn down your plea for help, but there will be others who you've positively affected through your contributions who will approach you with new opportunities and ventures.

A mutually beneficial relationship requires you to do your part – if you've proven that you have something of value to offer then you are well on your way to building solid business relationships.

Guest Post Author: Alex Papa is an internet entrepreneur and investor. Among the last websites he has started is the Business Opportunities Expo, which allows people to connect and exchange new business ideas. In his blog he also writes about Antivirus and Internet security solutions and he offers valid Norton promo codes.

12 Responses to "How to Develop Powerful Relationships in Internet Marketing and See Your Profits Soar?"

  1. [...] This post was mentioned on Twitter by Jason Katzenback and ArticleFeeder.com, mariayanchevsky. mariayanchevsky said: How to Develop Powerful Relationships in Internet Marketing and See Your Profits Soar?: If … http://bit.ly/dXtvAj bit.ly/N05Cu [...]

  2. For all of you that tried to comment… sorry, there was a technical glitch and it is fixed now :)

  3. Fantastic post… alot of people do not like going to seminars but the contacts that can be made there are business altering.

  4. Hi Jason,
    Excellent post.
    I'm in the Career/ Job Search and Reputation Management space (whatever all of that means).

    I basically teach executives and job seekers how to build their personal brands online, mostly using sites like LinkedIn.

    One of the biggest issues most people job seekers face online, is building relationships… Real relationships.

    We know that the easiest path to getting a job is through "networking", but no one has really defined this "networking".

    Well, you just did… it's creating a relationship instead of creating connections.

    It's turning online connections into relationships. (ie. LinkedIn connections, or Twitter followers, or Facebook friends).

    You are right on the money here!

    As an Internet Marketer, and client, I'm glad that you are out their writing about this topic.

    It doesn't matter if your trying to launch a product, get back links, or distribute articles. Eventually it all comes down to who you know.

    And if you are only a "Taker", your network probably isn't very big.

    If you're a "Giver", your network continues to grow.

    Cheers!
    Jonathan Duarte

  5. It doesn't matter if your trying to launch a product, get back links, or distribute articles. Eventually it all comes down to who you know.

    And if you are only a "Taker", your network probably isn't very big.

    If you're a "Giver", your network continues to grow.

    Cheers!

  6. Salam n Hola

    Excellent post. Why do I say so? Well, I've been somewhat one of the "leechers" as you have put it. Don't worry, no harm done.

    So, after reading this, I thought, maybe I should try to say something in here for a start and see what happens.

    I guess, for many leechers, the reason we are leeching is because we feel like we don't have anything worthwhile to contribute. At least, that's how I feel. Maybe it's just me.

    Anyway, thanks again for this wonderful post. Looking forward to start anew as a Giver.

    Fikirkan Boleh!
    Hadee Roslan

  7. Great post, Alex!

    I could not agree more. In the Danish space it is kind of funny though because it is so tiny that everyone who is actually a successful marketer knows everyone else. Fortunately all of them are great guys :-)

    One thing though: When you approach successful people, you better have something to show. I mean you need to seem like a doer – not just a talker. If you have created nothing yet, it is better to read the good blogs, create something good, test and try and wait a bit before you approach the big shots.

  8. I Do wholly agree with the author of the post. One has to educate himself and must be in a position of give and take. ww.about.com is a great website where you can get excellent information regarding various topics.

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  10. Great guest article, I definitely always try to abide by the "long term greedy" philosophy that basically says to build relationships and not go for the one-time sales. Getting those professional relationships is really the first step to long term profitability

  11. Good post, thanks. Regarding online marketing, we only have to look as far as the "How To Get Traffic" lists to see how important giving things away are. Link bait is definitely an important SEO tactic which is also reflected in real life. Nobody likes someone who repeatedly takes and never gives.

  12. There is an old saying that goes back WAY before the internet – "It's not what you know but who you know that matters". Your post highlights the reality though that you won't be on the radar of the people that you need to know unless you are prepared to give something in the first place. So maybe the saying should be "find out what the people that you want to know want and give it to them". Not as snappy though as the old saying though is it?