Boxing Day spend is expected to almost double that at £367.8m, with these estimates representing a 12% increase on the total spends last year.
IMRG points out that many online retailers begin promoting post-Christmas sales on their websites during the festive break, so for the savvy consumer it represents a good opportunity to secure early access to the bargains while stock is still available.
David J Smith, chief marketing & communications officer at IMRG, says that these figures have once again shown double digit growth.
When you consider that the growth for the same day in 2010 was 26%, the increase is the more impressive as it is coming from a very high base. Although shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth considering that many of these sales could actually be associated with popular gifts people have received, such as downloadable content for MP3 players and Kindles.".
IMRG also says that this sales activity is not a huge surprise; with so much communication occurring through not only the web, but also on mobiles and tablets.
The association referenced the fact that last Christmas Day Facebook received more site visits than Google as people logged on to say 'Merry Christmas' to their friends.
Vikki is News Editor for Econsultancy. You can follow her on Twitter.
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