OLED display technology has had people buzzing about its potential for HDTVs, while ultrabook laptops and tablet devices are also hot. Microsoft has the largest share of tweets tagged #CES this week, but its dominance has dipped since CEO Steve Ballmer's lackluster keynote Monday evening. Meanwhile, news and social sharing websites have a chokehold on the most-tweeted domain names.
This glimpse into the CES conversation on Twitter comes from Simply Measured analytics. The statistics provide a quantified analysis of who and what is catching the tech world's attention at one of its biggest annual expositions. Here we offer Simply Measured's complete findings through end-of-day Tuesday — click here for Mashable's coverage of what people talked about during Monday's unofficial CES kickoff. (CES officially runs Tuesday through Friday, so Monday is referred to as "Day 0? and Tuesday is referred to as "Day 1.")
How Does 2012 Compare to Last Year Overall?
People have been tweeting more from CES in 2012 than they did last year, but not by all that much on the event's second day. Twitter has exploded in use and popularity over the past year, so it makes sense that use at CES has increased. But the tech-savvy CES crowd was likely among the microblogging site's earlier adopters, so the relative lack of bump adds up too. In both 2012 and 2011, overall #CES-tagged tweets spiked during the evening on Day 0 in anticipation of the event's first keynote address and during the late morning on Day 1.
What Are the Most-Mentioned Brands?
Microsoft, Samsung and LG had the most mentions on Monday, and nobody came close to those spikes on Tuesday — although Intel did see a nice boost late in the afternoon. Microsoft's buzz-leading moment is still the hottest of the week, coinciding with Ballmer's big talk. Motorola, however, did see a nice steady stream of chatter throughout most of Tuesday.
What Are the Hottest Trends?
OLED display technology is a hot topic at CES 2012, gaining more than 1,000 #CES-tagged mentions through the week's first two days. But its popularity is understandable — LG's 55-inch OLED-powered HDTV impressed us on Monday. Behind OLED, ultrabooks and tablets are sparking the most interest on Twitter. Gaming and audio technologies have also gained more than 500 mentions apiece. It will be interesting to see if OLED keeps its momentum throughout the week, as well as what other trends emerge in the conversation.
Which Domains Are People Tweeting Most?
It's not a surprise that news and social sharing sites dominate the list of most-tweeted domain names during CES week — after all, those are the places the tech community goes to find and share information. But it is interesting to see who ranks where. The two most popular domain names on the #CES hashtag are by far the news sites ces.cnet.com and mashable.com. The prevalence of twitter.com, facebook.com and youtube.com, meanwhile, reflects just how much people are sharing information and videos with one another.
Who Are the Overall Leaders?
Microsoft has still wrangled the largest share of the conversation through the week's first two days, but that appears largely buoyed by its dominance on Day 0, when Ballmer gave the keynote speech at the Seattle tech giant's final CES appearance. Microsoft's share of the #CES-tagged conversation dipped from 12% on Monday to just 4% on Tuesday. Samsung, meanwhile, doubled its share of the conversation on Tuesday and people who tweeted about the company had a strong average of nearly 12,000 followers each.
But enough from us. What does all this data tell you? Let us know in the comments.
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