miércoles, 11 de enero de 2012

What Techies Are Buzzing About at CES [INFOGRAPHIC]

More people tweeted about Microsoft than any other tech brand Monday at CES 2012, but people who tweeted about Google had the most followers on average. Ultrabook computers, tablet devices and OLED display technology were by far the most-mentioned digital trends on Twitter. And Mashable had the second-most tweeted domain name at the industry's showcase event.

These are among the nuggets of information provided by our friends at Simply Measured analytics. The Twitter statistics provide a quantified analysis of who and what caught the tech world's attention at the unofficial kickoff to CES. Below, we offer some quick analysis on Simply Measured's complete findings, but please examine the stats yourself to parse out what you think the data's most interesting revelations are and then share with us in the comments. (CES officially runs Tuesday through Friday, which is why graphics about Monday's mentions are marked as "Day 0.")


How Did 2012?s Unofficial Kickoff Compare to Last Year?


In general, people tweeted more during the first day of CES week in 2012 than than they did in 2011. This isn't all that surprising, however, as Twitter's use and popularity have boomed over the past year.

In both years, the frequency of tweets hashtagged #CES spiked late, but 2012 had a much more volatile morning and afternoon, with a few mini-spikes interspersed throughout the day.


The Most-Mentioned Brands


Microsoft, LG and Samsung had the highest peaks in mentions. Those three brands eclipsed the rest of the field, with Sony, Nokia and Panasonic rounding up the next tier.

Microsoft had the hottest moment of all, which coincided with a swell of anticipation for CEO Steve Ballmer's evening keynote address at his company's last CES appearance.


The Hottest Trends


OLED was mentioned on Twitter more than 650 times on Monday, while ultrabook laptops and tablet devices were the only other trends to garner more than 400 Twitter mentions with the #CES hashtag.

Tablets have been long been a hot topic, while OLED display technology likely got a significant boost form the unveiling of LG's 55-inch OLED HDTV, which dazzled us on Monday.


The Top-Tweeted Domains


The top two domains on Monday were tech news sites, with ces.cnet.com and mashable.com pacing the field. The two biggest social sharing sites, Facebook and Twitter, came in third and fourth. YouTube rounded out the top five, probably as a popular place to share and watch videos of product demonstrations.

The rest of the list of most-tweeted domains was also dominated by news and sharing sites.


The Overall Leaders


Buoyed by Ballmer's much-anticipated keynote speech, Microsoft gained by far the largest share of #CES-tagged tweets, at 12%. Samsung, LG, Sony and Nokia were the only other brands that hovered around 5%, and Intel was the only other company above 2%. Apple managed to pull in 1% of mentions despite not even having an official presence at the event.

But Google and YouTube got the most bang for their Twitter mention. People who tweeted about Google had an average of nearly 24,000 followers, while those who tweeted about YouTube had an average of more than 21,000 followers. Microsoft grabbed the largest share of Twitter mentions, but people who talked about the Seattle tech giant averaged a comparatively small 6,235 followers.

What do these Twitter statistics tell you? Let us know in the comments.

All graphics provided by Simply Measured

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