Nike will unleash the application programming interface (API) for NikeFuel the company's metric for tracking physical activity during a music hackathon Sunday at South by Southwest.
NikeFuel is the technology behind Nike's FuelBand, a waterproof wristband introduced in January that measures a user's movement and syncs with an iPod touch or iPhone.
The API will allow third-party music developers to infuse NikeFuel features into their apps or platforms.
"Nike will be joining the Managers Hack to open up a BETA version of the NikeFuel API for the first time to developers interested in combining music with the Nike+ FuelBand," hackathon organizer and rep at startup Backplane told Mashable Friday.
Backplane, which created Lady Gaga's new Little Monsters social network, along with music-streaming service Spotify organized the hackathon to build the future of digital music distribution.
SEE ALSO: Path Adds Nike+ Integration, Lets You Share Running Data With Friends At the event, hackers have eight hours to create and plan a demo that will be judged by a panel of music industry managers, including Lady Gaga's manager Troy Carter (who co-founded Backplane), Justin Bieber's manager Scooter Braun and Roc Nation President Jay Brown. People from Spotify, Pandora, Nike and SoundHound also will help choose a winner.
The Managers Hack will be live streamed (see video below) starting at 3 p.m. ET.
Randi Zuckerberg, who left her role as marketing director at Facebook in August to launch RtoZ Media, will provide commentary throughout the event.
What Is Nike+ FuelBand?
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The Nike+ FuelBand is a new wristband that tracks a metric that Nike has developed called "Fuel," which measures all physical activity across sports.
The band keeps track of your daily Fuel score and uses a color system -- red, yellow, and green -- to let you know how you're doing versus your goal.
According to Nike's Fuel metric, an active day equals a Fuel score of 4,000.
Nike has also developed an iOS app for the FuelBand. It charts your progress and lets you share achievements with friends, among other features.
In addition to the Fuel score, the FuelBand also tracks a more traditional metric: calories burned.
The Nike+ FuelBand also measures total steps taken in a day.
The Nike+ FuelBand is also a watch.
To charge the FuelBand or to transfer data, there's a USB connector when you open the band. The device has four days worth of power when fully charged, and can also transmit data over Bluetooth.
Jimmy Fallon played host at the New York City press conference where FuelBand was announced. Nike athletes Lance Armstrong, Kevin Durant and Carmelita Jeter also showed up to talk about the device with Fallon.
The press conference took place inside a giant FuelBand that Nike created for the event.
Nike's CEO Mark Parker kicked off the event by saying the company is "merging the physical world of sport with digital services," noting that Nike+ now has 5 million users that have ran more than 450 million miles.
What Is NikeFuel?
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