Buying someone a drink in person is a nice gesture, but buying someone a drink via Twitter is, well, not something you do often.
Online networking app Tweet-A-Beer hopes to change that and make paying for other Twitter users' drinks more of a habit. The web tool officially rolls out at South by Southwest.
Here's how it works (flip through the gallery below for a visual tour): Tweet-A-Beer uses Chirpify an ecommerce platform that lets you buy, sell and donate money to sync your Twitter account to your PayPal account. You can safely send beer money in $5 allotments.
Oregon-based agencies Waggener Edstrom Worldwide and tenfour brewed the app for public consumption in six weeks, just in time for SXSW where networking is known to stem from quaffing alcoholic beverages.
Users have already bought more than 500 beers to incite in-person meetups or wish SXSW attendees good luck. For example, I sent $5 to Mashable colleague Sarah Kessler, who will be at SXSW reporting on all things dealing with startups. I personalized my transaction with a message, which was tweeted to my followers after I hit, "Send Beer Money." The app also allows you to add your current location and a meeting location to drink beers together.
Pay @sarahfkessler $5 for a beer on me Enjoy SXSWi! Hope you find the next big startup ? bit.ly/yin0PZ #tweet_a_beer
Brian A. Hernandez (@BAHjournalist) March 8, 2012
Another Twitter user shows some love for a SXSW-goer:
Pay @mattmcginnis $5 for a beer on me Since I can't make it to SXSW, I guess I can buy bit.ly/z79al1 #tweet_a_beer
kdagg (@kdagg) March 6, 2012
"Given how large the conference is, the best way to track where the hottest spots are and where to meet up face-to-face is via Twitter and location-based services," Kent Hollenbeck, Waggener Edstrom senior vice president of global corporate communications, told Mashable. "We're launching it at SXSW Interactive festival it's the perfect venue to help foster real-life connections."
Waggener Edstrom will also introduce at SXSW a Windows Phone 7 app called News of the Day, which displays a real-time stream of top news and topics as well as trending stories on Twitter. Last year at SXSW, the company launched Hot Spots, an app that showcases popular hangouts in Austin.
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