One-third of Facebook users are spending less time on the site than they were just six months ago, a new survey suggests.
According to findings from a poll conducted among 1,032 Americans by Reuters and research firm Ipsos, 35% of Facebook users said they are less engaged on the social network than they have been in the recent past. Only 20% of members are spending more time on the site.
The study also found that four out of five Facebook members have never been influenced by ads run on the site. This indicates that marketing efforts that encourage Facebook users to buy products and services via the site may not be working.
Although news surrounding the Facebook IPO was much covered in the media, many said they were unfamiliar with details about the event. Of those that said they had at least heard about the IPO, 44% noted that it made them feel less favorable toward the company.
Similarly, about 46% said it made them less favorable about the stock market in general.
Have you been spending more or less time on Facebook recently? If you've adjusted your habits on the site, let us know why in the comments below.
BONUS: 10 Innovative Uses of Facebook Timeline for Brands
The soda company's branded Facebook Timeline page took advantage of the Leap Year by pretending that the extra day "created a rip in the Fanta space-time continuum and sucked four of our characters: Gigi, Lola, Floyd and Tristan out of the Cover Photo and into the past."
Fans of Fanta's Page must engage in its "Lost in Time" game, which requires navigating through the Fanta Timeline, to bring the characters back to the future.
Red Bull immediately came out with the "Red Bull Timeline Timewarp" when it switched over to the new features.
The game, which ends March 15, is a scavenger hunt for fans, rewarding them with prizes for finding hidden clues throughout the brand's Timeline.
The men's deodorant company is known for its quirky, viral campaigns, and it's living up to expectations on the brand page.
Between hilarious statuses, Old Spice posts odd photoshopped images well-suited for Internet culture -- including an epic cover photo, which features tiger eyes, a helicopter and a can of Old Spice shooting lightning out of a volcano. Only on the Internet...
ESPN is making good use of the "fill-in-the-blank" approach to current events in sports, and lets fans shout out to their favorite teams.
The liquor company uses Timeline to give its fans a sneak peak into the fictional captain's life at sea.
This is a great way for musicians and other bands to utilize Timeline. Fans enjoy fun and anecdotal facts about the band and its history.
Verizon asks its Facebook fans to submit photos from their Verizon phones or tablest for a chance to win a tablet and be featured as the cover photo.
For a company that dates as far back as Ford, Timeline provides a great opportunity to show off old photos and share extensive history.
The soda company's branded Facebook Timeline page took advantage of the Leap Year by pretending that the extra day "created a rip in the Fanta space-time continuum and sucked four of our characters: Gigi, Lola, Floyd and Tristan out of the Cover Photo and into the past."
Fans of Fanta's Page must engage in its "Lost in Time" game, which requires navigating through the Fanta Timeline, to bring the characters back to the future.
Red Bull immediately came out with the "Red Bull Timeline Timewarp" when it switched over to the new features.
The game, which ends March 15, is a scavenger hunt for fans, rewarding them with prizes for finding hidden clues throughout the brand's Timeline.
The men's deodorant company is known for its quirky, viral campaigns, and it's living up to expectations on the brand page.
Between hilarious statuses, Old Spice posts odd photoshopped images well-suited for Internet culture -- including an epic cover photo, which features tiger eyes, a helicopter and a can of Old Spice shooting lightning out of a volcano. Only on the Internet...
ESPN is making good use of the "fill-in-the-blank" approach to current events in sports, and lets fans shout out to their favorite teams.
The liquor company uses Timeline to give its fans a sneak peak into the fictional captain's life at sea.
This is a great way for musicians and other bands to utilize Timeline. Fans enjoy fun and anecdotal facts about the band and its history.
Coca Cola's Timeline encourages fans to solve riddles that lead to various interactive websites. For example, this one leads to blowingbubblesinthesky.com.
Verizon asks its Facebook fans to submit photos from their Verizon phones or tablest for a chance to win a tablet and be featured as the cover photo.
For a company that dates as far back as Ford, Timeline provides a great opportunity to show off old photos and share extensive history.
Image courtesy iStock Photo, youngvet
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