Twitter ran on Sunday its first-ever TV spot during the broadcast of the 2012 Pocono 400 NASCAR race.
Omid Ashtari of Twitter sent a tweet informing the community to check out the social networking site's first commercial spot.
The 16-second clip features NASCAR racer Brad Keselowski seated in his car and taking a picture of the scene with his iPhone. Keselowski, who came in 24th place during the race, is taking advantage of the iPhone's capability to upload pictures directly to Twitter. He is an active user of the site.
in case you missed, here is @Twitter's first ever TV spot during today's #NASCAR race youtube.com/watch?v=nYz76M…
— Omid Ashtari (@omid) June 10, 2012
Keselowski made headlines in February when he tweeted updates and pictures following an explosion and fire on a NASCAR track that delayed the Daytona 500. His documentation of the event earned him more than 100,000 followers in under two hours.
SEE ALSO :NASCAR Driver Tweets From Car, Gains More Than 100,000 Followers in Two Hours
What's especially interesting about the TV commercial is how Twitter plugged the NASCAR hashtag at the end of the TV spot. Instead of the typical Twitter.com/NASCAR address we would typically see, it included a hash sign: Twitter.com/#Nascar.
This is the start of Twitter's promotion of its new hash tag pages:
"The updated Twitter for Facebook integration now includes additional rich media experiences related to the first photo, URL, @mention or #hashtag in the cross-posted tweet," Twitter spokesman Robert Weeks told Mashable last week. "This update is available for everyone."
Twitter's Help Center also notes the changes: "We have fixed many issues with the Twitter for Facebook integration, including the ability to post to Facebook Pages, and added some new features!"
What do you think of the commercial? Let us know your opinion in the comments.
BONUS: Celebrities on Twitter: 30 Famous First Tweets
The actor formerly known as "Doogie Howser" -- who's experienced a comeback of sorts on How I Met Your Mother -- joined Twitter with a comedic message that pokes fun at the 140-character limit.
Kutcher, whose acting career has taken a backseat to Nikon peddling and his interactive agency, Katalyst Media, is one of the early Twitter celebrities. Two years ago, Kutcher was in a race with CNN to be the first person to reach one million followers, which he did on April 16, 2009. This moment was an indication that Twitter had gone mainstream, and Kutcher went on Oprah that week to help Winfrey post her first tweet.
But Kutcher had humble beginnings -- his first tweet merely expressed that he was sharing his first tweet.
Veteran actor Tom Hanks made a charming entry with his first tweet on January 11, 2010 -- the classic mic joke.
Like much of her career, Britney Spears' first tweet on October 10, 2008, seems to have been handled by her management team. It's a straightforward welcome to Britney's Twitter world.
NASA launched a Twitter account to share news of space exploration, historical tidbits and shuttle updates. Its first tweet, on December 20, 2007, reminisced about the launch of Apollo 17.
Lady Gaga loves her "little monsters," but her first tweet came before she knew of "The Fame" that would come her way. Gaga tweeted about rehearsing for a music video and performing at a party -- appropriate for the "What's happening?" prompt.
The Jersey Shore's most famous guidette made a splash with her honest and oh-so-typical first tweet on April 3, 2009.
New York Times tech reporter David Pogue first tweeted on October 19, 2007, dropping a line about heading to a tech expo in the morning.
Steve Martin's first tweet on September 11, 2010 proves that Twitter is a great platform for pithy punchlines.
Kesha of "Tik Tok" fame took her 'tude to Twitter on March 23, where her handle is @keshasuxx. Keeping her habits of odd characters and intentional misspellings of words, her first tweet makes little sense.
Tech honcho Bill Gates jumped on the bandwagon relatively early. On February 9, 2007, he suggested that Microsoft get in on the Twitter game, perhaps foreseeing the platform's rise to prominence.
Though the Dalai Lama is known for peace, serenity and holiness, that didn't stop him from joining Twitter. His first tweet, on February 22, 2010, served as a modern day press release -- he announced an appearance and provided a link.
Jello-peddling, sweater-sporting Bill Cosby changed "sweet" to "tweet" in his first 140-character update on July 7, 2009.
Billionaire entrepreneur Richard Branson is known for being an outdoorsy thrillseeker, but his first tweet shows a softer side. On October 22, 2008, Branson tweeted about his children, Holly and Sam, and how they're "coping" as they sought to break the trans-Atlantic sailing record.
President Obama has his own Twitter account, and so too does his home. On May 1, 2009, the White House established that @whitehouse is the official feed of the presidential residence.
It seems pretty meta, but Twitter tweets, too. On July 11, 2007 -- more than a year into Twitter's existence -- the company tweeted about working on mobile apps Hahlo and Pocket Tweets.
Sarah Silverman jumped right into the jokes when she joined Twitter on April 13, 2009.
The actor formerly known as "Doogie Howser" -- who's experienced a comeback of sorts on How I Met Your Mother -- joined Twitter with a comedic message that pokes fun at the 140-character limit.
Kutcher, whose acting career has taken a backseat to Nikon peddling and his interactive agency, Katalyst Media, is one of the early Twitter celebrities. Two years ago, Kutcher was in a race with CNN to be the first person to reach one million followers, which he did on April 16, 2009. This moment was an indication that Twitter had gone mainstream, and Kutcher went on Oprah that week to help Winfrey post her first tweet.
But Kutcher had humble beginnings -- his first tweet merely expressed that he was sharing his first tweet.
Veteran actor Tom Hanks made a charming entry with his first tweet on January 11, 2010 -- the classic mic joke.
Like much of her career, Britney Spears' first tweet on October 10, 2008, seems to have been handled by her management team. It's a straightforward welcome to Britney's Twitter world.
Film critic Roger Ebert is one of the more insightful, poignant tweeters on the social platform, and he's been that way since he joined the network. His first tweet on October 4, 2009, was a touching comment on aging.
The beauty of Twitter is that it enables us to communicate with celebrities, politicians and even royalty. Queen Rania joined Twitter on May 7, 2009. Since then, she has explored Twitter as a diplomatic tool, even posting a Twitvid to promote tourism in Jordan.
NASA launched a Twitter account to share news of space exploration, historical tidbits and shuttle updates. Its first tweet, on December 20, 2007, reminisced about the launch of Apollo 17.
Lady Gaga loves her "little monsters," but her first tweet came before she knew of "The Fame" that would come her way. Gaga tweeted about rehearsing for a music video and performing at a party -- appropriate for the "What's happening?" prompt.
Twitter, of course, isn't just a tool for English speakers. Last year, a study found that just 50% of tweets are in English. Thus, it's no surprise that just as President Obama tweets, so too does Venezuelan President Hugo Chavez. His first tweet, on April 28, 2010, reads: "Hey how's it going? I appeared like I said I would: at midnight. I'm off to Brazil. And very happy to work for Venezuela. We will be victorious!!"
The Jersey Shore's most famous guidette made a splash with her honest and oh-so-typical first tweet on April 3, 2009.
Zappos' CEO Tony Hsieh has himself become a brand, and though he peddles shoes, Zappos has become synonymous with impeccable customer service and "delivering happiness." Zappos first tweeted on March 8, 2008, during SXSW, although Hsieh's first tweet indicates confusion about how to follow.
New York Times tech reporter David Pogue first tweeted on October 19, 2007, dropping a line about heading to a tech expo in the morning.
Steve Martin's first tweet on September 11, 2010 proves that Twitter is a great platform for pithy punchlines.
Kesha of "Tik Tok" fame took her 'tude to Twitter on March 23, where her handle is @keshasuxx. Keeping her habits of odd characters and intentional misspellings of words, her first tweet makes little sense.
Tech honcho Bill Gates jumped on the bandwagon relatively early. On February 9, 2007, he suggested that Microsoft get in on the Twitter game, perhaps foreseeing the platform's rise to prominence.
Twitter co-founder Jack Dorsey sent the very first tweet on March 21, 2006 - the first of many billions to come.
Though the Dalai Lama is known for peace, serenity and holiness, that didn't stop him from joining Twitter. His first tweet, on February 22, 2010, served as a modern day press release -- he announced an appearance and provided a link.
The domestic goddess Martha Stewart could barely contain her excitement about "using Twitter for the first time!" on February 20, 2009. It's reminiscent of the tone she used in Twitter's fifth birthday video.
Jello-peddling, sweater-sporting Bill Cosby changed "sweet" to "tweet" in his first 140-character update on July 7, 2009.
Billionaire entrepreneur Richard Branson is known for being an outdoorsy thrillseeker, but his first tweet shows a softer side. On October 22, 2008, Branson tweeted about his children, Holly and Sam, and how they're "coping" as they sought to break the trans-Atlantic sailing record.
President Obama has his own Twitter account, and so too does his home. On May 1, 2009, the White House established that @whitehouse is the official feed of the presidential residence.
It seems pretty meta, but Twitter tweets, too. On July 11, 2007 -- more than a year into Twitter's existence -- the company tweeted about working on mobile apps Hahlo and Pocket Tweets.
Zuckerberg joined the Twitterverse on February 12, 2009, but it seems like he's chosen his own social network over Twitter -- he hasn't tweeted since March 13, 2009.
Before Bieber Fever infected the Twitterverse, the teen idol used Twitter to direct fans to his MySpace page. His first tweet, on May 12, 2009, was a promotion for his then-new single, "One Time."
Sarah Silverman jumped right into the jokes when she joined Twitter on April 13, 2009.
Anime movie Laputa: Castle in the Sky was televised in Japan on Dec. 9, 2011. The movie was made in 1989 by famed director Hayou Miyazaki, who also directed Spirited Away and Princess Mononoke.
During one point in televised broadcast in 2011, viewers joined forces, sending tweets at the same time to symbolically help the movie's characters cast a spell.
Data compiled by Brian Anthony Hernandez; gallery created by Chelsea Stark.
Image courtesy of che_fox, Flickr.
The New York Giants narrowly defeated the New England Patriots — 21-17 — with the Giants taking the lead on a touchdown with 57 seconds left on Feb. 5, 2012. The Patriots never recovered.
Image courtesy of Charlie Lyons-Pardue, Flickr
Madonna sparked an impressive amount of tweets during her 2012 Super Bowl halftime show, attracting an average of 8,000 TPS during a five-minute span on Feb. 5, 2012. Guest performers include Nicki Minaj, M.I.A. and Cee Lo Green.
Image courtesy of village9991, Flickr.
During the AFC wild-card playoff game on Jan. 8, 2012, Denver Broncos quarterback Tim Tebow threw a touchdown pass to Demaryius Thomas in overtime to upset the Pittsburgh Steelers 29-23.
Image courtesy of StefanRalle, Flickr.
At the MTV Video Music Awards on Aug. 28, 2011, Beyonce sang "I want you to feel the love that's growing inside me," confirming she and husband, Jay-Z, would be having a baby. At the end of the song, she dropped her mic, unbuttoned her top and rubbed her baby bump.
Blue Ivy was born Jan. 7 and immediately made a vocal cameo in Jay-Z's song — "Glory" (listen here).
Image courtesy of bananawacky, Flickr.
On Sept. 20, 2011, Twitter caught fire in a last-minute effort to save convicted murderer Troy Davis from execution. Davis, who was sentenced to death for the 1989 murder of an off-duty police officer in Georgia, was put to death the next day.
Image courtesy of Daquella manera, Flickr.
On July 17, 2011, the World Cup set two new records for number of tweets sent per second: the end of the final match between the U.S. and Japan as well as the Paraguay vs. Brazil game.
Image courtesy of Richard_Of_England, Flickr.
"I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come," Steve Jobs wrote in a resignation letter on Aug. 25, 2011.
Image courtesy of leolambertini, Flickr.
As the clock passed midnight on the first day of 2011, Twitter users in Japan turned to Twitter to wish the world a Happy New Year. Twitter use increased immensely across the globe as each time zone entered 2011.
Image courtesy of jurvetson, Flickr.
The BET Awards on June 27, 2011, featured heavy social media integration before and during the broadcast. But what set viewers off was the awkward series of events surrounding the Viewer's Choice Award reveal. Because of technical difficulties, contest winner Tiffany Greene declared Chris Brown the winner but then said the award actually belonged to Rihanna.
Image courtesy of self_tv, Flickr.
Barcelona defeated Manchester United, 3-1, in the final match on May 28, 2011.
Image courtesy of iStockphoto, SOMATUSCANI
Steve Jobs died Oct. 5, 2011, and many fans discussed his passing through tweets. The hashtag #RIPSteveJobs immediately became a trending topic. Since his passing, the world — including U.S. President Barack Obama, Microsoft's Bill Gates and Facebook's Mark Zuckerberg — has mourned his death and celebrated his achievements.
Image courtesy of !efatima, Flickr.
After the Miami Heat lost the NBA Championships on June 13, 2011, press conference comments along with a tweet from LeBron James sparked a firestorm of responses via Twitter. His tweet said, "The Greater Man upstairs know when it's my time. Right now isn't the time." Most replies were negative.
Twitter turned into an emergency go-to service for many following an 8.9 magnitude earthquake and subsequent tsunami on Japan's coast on March 11, 2011. Tweet-o-Meter reported that 1,200 per minute were coming from Tokyo when the phone system's went down.
Image courtesy of U.S. Pacific Fleet, Flickr.
Anime movie Laputa: Castle in the Sky was televised in Japan on Dec. 9, 2011. The movie was made in 1989 by famed director Hayou Miyazaki, who also directed Spirited Away and Princess Mononoke.
During one point in televised broadcast in 2011, viewers joined forces, sending tweets at the same time to symbolically help the movie's characters cast a spell.
Data compiled by Brian Anthony Hernandez; gallery created by Chelsea Stark.
Image courtesy of che_fox, Flickr.
The New York Giants narrowly defeated the New England Patriots — 21-17 — with the Giants taking the lead on a touchdown with 57 seconds left on Feb. 5, 2012. The Patriots never recovered.
Image courtesy of Charlie Lyons-Pardue, Flickr
Madonna sparked an impressive amount of tweets during her 2012 Super Bowl halftime show, attracting an average of 8,000 TPS during a five-minute span on Feb. 5, 2012. Guest performers include Nicki Minaj, M.I.A. and Cee Lo Green.
Image courtesy of village9991, Flickr.
During the AFC wild-card playoff game on Jan. 8, 2012, Denver Broncos quarterback Tim Tebow threw a touchdown pass to Demaryius Thomas in overtime to upset the Pittsburgh Steelers 29-23.
Image courtesy of StefanRalle, Flickr.
At the MTV Video Music Awards on Aug. 28, 2011, Beyonce sang "I want you to feel the love that's growing inside me," confirming she and husband, Jay-Z, would be having a baby. At the end of the song, she dropped her mic, unbuttoned her top and rubbed her baby bump.
Blue Ivy was born Jan. 7 and immediately made a vocal cameo in Jay-Z's song — "Glory" (listen here).
Image courtesy of bananawacky, Flickr.
On Sept. 20, 2011, Twitter caught fire in a last-minute effort to save convicted murderer Troy Davis from execution. Davis, who was sentenced to death for the 1989 murder of an off-duty police officer in Georgia, was put to death the next day.
Image courtesy of Daquella manera, Flickr.
On July 17, 2011, the World Cup set two new records for number of tweets sent per second: the end of the final match between the U.S. and Japan as well as the Paraguay vs. Brazil game.
Image courtesy of Richard_Of_England, Flickr.
"I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come," Steve Jobs wrote in a resignation letter on Aug. 25, 2011.
Image courtesy of leolambertini, Flickr.
As the clock passed midnight on the first day of 2011, Twitter users in Japan turned to Twitter to wish the world a Happy New Year. Twitter use increased immensely across the globe as each time zone entered 2011.
Image courtesy of jurvetson, Flickr.
The BET Awards on June 27, 2011, featured heavy social media integration before and during the broadcast. But what set viewers off was the awkward series of events surrounding the Viewer's Choice Award reveal. Because of technical difficulties, contest winner Tiffany Greene declared Chris Brown the winner but then said the award actually belonged to Rihanna.
Image courtesy of self_tv, Flickr.
Barcelona defeated Manchester United, 3-1, in the final match on May 28, 2011.
Image courtesy of iStockphoto, SOMATUSCANI
Steve Jobs died Oct. 5, 2011, and many fans discussed his passing through tweets. The hashtag #RIPSteveJobs immediately became a trending topic. Since his passing, the world — including U.S. President Barack Obama, Microsoft's Bill Gates and Facebook's Mark Zuckerberg — has mourned his death and celebrated his achievements.
Image courtesy of !efatima, Flickr.
After the Miami Heat lost the NBA Championships on June 13, 2011, press conference comments along with a tweet from LeBron James sparked a firestorm of responses via Twitter. His tweet said, "The Greater Man upstairs know when it's my time. Right now isn't the time." Most replies were negative.
Twitter turned into an emergency go-to service for many following an 8.9 magnitude earthquake and subsequent tsunami on Japan's coast on March 11, 2011. Tweet-o-Meter reported that 1,200 per minute were coming from Tokyo when the phone system's went down.
Image courtesy of U.S. Pacific Fleet, Flickr.
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