Your visitors will be more forgiving of errors if you make them smile, ideally while helping them find their way. Also, clever, witty or charming 404 pages can be great for inbound links (as proved by this post).
I wouldn't file all of the following examples under 'best practice', as in some cases there should be better navigation options, but many of them are humorous and on-brand, and may help you to figure out what you can do with yours.
IMDB
The movie site adapts famous quotes for its 404 page, and it has a library of them.
Good Dog Design
This agency takes the dog out of its logo and has created a missing dog poster.
College Humor
Some other things that don't exist…
Distilled
The smart folks at Distilled have a charming 404 page, which helped one visitor to find a "dream job".
North Face
A dead end, but look at all of those helpful links…
Stack Overflow
Waffles are indeed delicious.
RTE
As far as humour goes, this is as good as it gets. That's a picture of Shergar, in case you were wondering.
NovelRank
Context!
Lockerz
Ladies and gentlemen, we are floating in space.
Car Throttle
Use the arrow keys to play with the Audi R8.
Channel 9
A newsreader delivers the bad news…
Hover States
And finally, brilliantly, here's a bit of Lionel…
Have you seen any other 404 pages that stand out from the crowd? Do let me know in the comments below...
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