Cloud encoding vendor Encoding.com launched Vid.ly a couple of years ago to provide video creators with a way to publish a single universal video URL and then have that content accessible on any device. Now it's providing a way to monetize those videos, thanks to an integration with ad delivery platorm FreeWheel.
The idea behind Vid.ly is that Encoding.com does all the hard work of encoding it into as many video formats and renditions as necessary, then serving up the appropriate copy of the video depending on which device was accessing it. In addition to transcoding, it also provided all of the storage, video player technology, device detection, streaming, and analytics needed by video creators. Customers could simply connect with the Vid.ly API and have a single universal URL created for them.
All of that's great, especially for brands and agencies and marketers who wish to make their videos playable for all audiences on every PC, mobile phone, or tablet. But what Vid.ly didn't provide (until now) was a way to monetize all of those videos. Hence, the partnership and integration with FreeWheel.
By integrating with FreeWheel's ad-serving platform, Vid.ly will be able to provide all the same convenience and reach to publishers, but it will also enable them to monetize those videos across all those devices. By connecting with Encoding.com's user interface or API, when a video is requested, Vid.ly will pass along user info to the FreeWheel ad server and pass along targeted ads along with the video. Pre-rolls, mid-rolls and post-rolls, as well as banner overlays, will all be supported.
Encoding.com has raised $4.5 million since being founded in 2008. While Vid.ly is a growing piece of its business, the company is still primarily focused on providing cloud encoding services to a growing number of publishers moving their content online.
Encoding.com, the world's largest video encoding service, powers video transcoding for 3,000+ companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle and advertising. Blending an affordable SaaS model with sophisticated integrations on the AWS and Rackspace cloud computing platforms, Encoding.com enables publishers and developers to instantly scale without expensive video infrastructure investments. Encoding.com supports ALL popular web and mobile formats utilizing Encoding Intelligence™ to accelerate processing and optimize display on any device. With millions of encodes...
Vid.ly, powered by Encoding.com, is the world's first universal video URL platform. Vid.ly radically simplifies the preparation and delivery of video to all mobile devices and browsers, thus solving the biggest challenge facing thousands of video content publishers and application developers who want their videos to work for everyone. Vid.ly provides a short URL for each source video that users can publish, embed or share, and the service will deliver the optimized video based on the end-user's...
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models.
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