The Lenovo Yoga isn't just redefining Lenovo's product line — it's also transforming how the company names its products. The company's marketing chief says the laptop/tablet hybrid's name was a serendipitous moment, and Lenovo will be re-examining how it names its products in the near future.
"Yoga" is the incredibly apt (but no too clever) name for Lenovo's laptop whose screen can bend backward a full 360 degrees thanks to a special hinge design. When the screen folds past 180 degrees, the keyboard automatically shuts off, and when completely folded it effectively becomes a tablet.
It's a novel design, and Lenovo CMO David Roman says the name was conceived very early in the process.
"Yoga was actually the code name," he says, "but the code name was so logical — it was just a perfect fit — that it ended up becoming the real name. And it was justifiable to have a name [as opposed to a number] because it really is a new category."
The Yoga name stands in contrast to less-creative names of Lenovo products, such as its first Intel Atom-powered tablet, the "ThinkPad Tablet 2." Roman says he recognizes the disparity, and that the company is doing something about it.
"We are looking at our naming overall," he says. "We don't feel that our naming is up to snuff. It can be confusing. Taken product by product it makes sense, but put them together it doesn't."
What do you think of Lenovo's naming, and the name of the Yoga in particular? Share your thoughts in the comments.
Able to swivel its screen a full 360 degrees, the IdeaPad Yoga 13 leads Lenovo's "convertibles" line of Windows 8 devices. It'll be available Oct. 26 starting at $1,099.
The Yoga 13 is powered by an Intel Core processor. The keyboard automatically turns itself off when it's rotated past 180 degrees.
When closed, the Yoga 13 is 0.67 inch thick.
Just stand the Yoga for easy display on any surface.
The Yoga 13's screen resolution is 1,600 x 900.
The PC weighs 3.4 pounds.
The smaller-size Yoga is a Windows RT device, giving it extended battery life and better portability, though it won't run older Windows apps.
The IdeaTab Lynx is a Windows 8 device powered by an Intel Atom processor, meaning it'll run older Windows apps. The 11.6 screen is a tablet that can be removed from the keyboard dock.
The ThinkPad Twist is a different kind of convertible aimed at the business and education markets. Its display pivots around to become a presentation device.
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