lunes, 6 de enero de 2014

Michael Jordan: 'I'm Not a Twitterer, I'm Not a Twerker'

This just in: Michael Jordan does not tweet, twerk or Facebook. He is old school.

The greatest basketball player of all time divulges this fact at the 3:58 mark of the video above, explaining, "I'm not a Twitterer, I'm not a twerker, I'm not a Facebooker. I am a ... nothin' ... I'm old school."

His Airness then shows his age (he recently turned 50) by asking, "What is twerking, by the way?" It appears Mike thinks twerking is some sort of new social network, and with the Cyrus-appropriated dance's recent viral appeal, he's really not so far off.

This quotable little nugget comes from a promo YouTube video produced for the NBA 2K14 video game, which hit shelves on Tuesday. Jokes aside, the clip also contains some fun anecdotes in which Jordan reflects on the NBA's golden age, and how he cuts cocky youngsters down to size.

But for the social media-minded, it also raises the question: Considering the size of Jordan's reputation and personal brand, why isn't he doing more to harness the powers of social media? How powerful could one of the world's most beloved athletes be online? How much added revenue and marketing potential is he letting slip away, like so many Allen Iverson crossover dribbles?

That question, however, has a simple answer: Jordan raked in a stunning $80 million last year through endorsement deals alone, according to CNN. At that rate, MJ can afford not to tweet. Or twerk. Or whatever it's called.

If only rest of us could be so lucky.

Homepage image: YouTube, 2KSports

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