What an incredible weekend this has been for the charity Scotty's Little Soldiers, as they broke the world record for the longest ever game of rugby union with a staggering 25 hours straight play!
Taking place at the home stadium of Leicester Tigers at Welford Road, the two teams – one playing for HM Forces and the other for Scotty's – kicked off at 11am Friday morning and finished at 12pm on Saturday, in what was an astonishing display of stamina and determination.
Branded3 was at the helm of all the action live from the stadium, utilising Twitter, Facebook and a live blog to encourage people to come down to Welford Road to support the players, or make a donation to the charity if they couldn't make it.
With a target of £22k to reach, organisers were ecstatic to realise this goal was quickly surpassed with latest figures suggesting the amount raised actually stands at nearer £60k.
The crowds which gathered at the stadium early Friday morning to watch the kick-off were treated to a fantastic parachuting display from the Red Devils:
The players held nothing back for the first four hours or so and the standard of play was very high, but the HM Forces team took a clear lead taking them only two and a half hours to reach 100 points! Scotty's defended well and continuously fought back, meaning that by 3am, the lads had broken the new world record for the most points scored during a rugby union match.
Whilst the play slowed down a little during the small hours of the night, there was no stopping these determined players and they continued to put their everything into achieving this world record.
The Branded3 team – made up of Social Media Strategist Georgia Halston, Digital PR Specialist Laura Crimmons, Head of Content Scott Mason, Head of SEO Strategy Matthew Jackson and me – live blogged, Facebooked and tweeted the entire 25-hour long event, making for some very tired eyes in the office this morning!
Yes, it was tiring, a little chilly, and we never want to see a can of Red Bull again, but we were all immensely proud to be a part of such an inspiring event that has raised so much money for the children of fallen heroes.
You can still donate to the charity here, and watch a snippet of ITV coverage on the event here. Our photography was even good enough to be used by the BBC! Check out there coverage here.
Congratulations once again to all of the players and all those involved for breaking the world record and helping to put a smile back on the faces of those children who've lost a parent serving in the British Armed Forces.
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