The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Budgetable
Quick Pitch: Budgetable gives you deals for the stores you shop at most.
Genius Idea: A free tool that helps you save at your favorite stores, manage your money and see which purchases you're wasting money on.
Are you tired of receiving deals for stores that you don't even shop at?
Budgetable, a free money management tool, offers you personalized deals from only your favorite stores. By connecting to your credit and debit cards, the site detects which stores you spend the most money at and gives you deals for those stores.
"People want to take advantage of deals, but they don't have the time to look for them by searching through countless websites," Ryan Bales, founder of Budgetable, told Mashable. "Budgetable looks at what stores they shop at most and provides them with deals for those stores."
You can view and use your personalized deals when you log into your Budgetable account, and choose whether you want to receive daily or weekly alerts. Users can also browse through a list of all available deals.
The startup receives up to 6% commission on some of the deals that they offer.
Budgetable also has a built-in tool that helps you manage your money. You can view your bank account balances and the dates your payments are due, but If you want to make a payment, the site will redirect you to the card's main website.
To help you save money, Budgetable uses heat maps and charts to visualize patterns in your spending habits. The site flags any wasteful transactions to show you which purchases you're wasting your money on.
"We look for small, reoccurring purchases like coffee in the morning," says Bales. "People know that they buy it, but it has a different effect when you show them that they're spending $100 a month on coffee."
Launched in May, Budgetable is connected to 10,000 banks in the U.S. and Canada. The company is self-funded and has approximately 500 users.
What do you think about Budgetable? Tell us in the comments.
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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