HBO wants to "do bad things with you," just like the bellowing voice of country crooner Jace Everett sings in the True Blood theme song. How? The network is serving up a fresh dose of interactive online goodies for True Blood fans for season six, which premieres June 16.
With an ominous "No One Lives Forever" promotional line, the new season appears to be an unfortunate one for the vampire population whose government (The Authority) is in shambles, synthetic-blood food supply is low after fires decimated True Blood factories and human counterparts are prepared to kill them out of fear and anger.
Here's how HBO is priming fans online for the impending drama of season six.
Part of HBO's social strategy is to encourage fans to show their solidarity with the vampires by uploading photos featuring their own "fangs" to Twitter or Instagram, along with the hashtag #ShowYourFangs. The images filter into this landing page.
HBO told Mashable that the social activation is fueled by "The Governor's Address," seen below.
2. 'True Survival' Game
True Survival players must help Fangtasia bar owner Pam run away from vampire-hating humans in this side-scroller game, which is available to play in 25 languages. While players avoid obstacles, they must collect bottles and vials of blood for energy. Vampire abilities found along the journey help Pam kill Fellowship of the Sun protestors and V-sucking maniacs.
3. Bad Things Tumblr
True Blood finally made its way to Tumblr for season six in a very interactive way. The Bad Things Tumblr blog asks viewers to submit confessions, which the HBO social team then places on an image from the show. People can contribute confessions on Tumblr or on Twitter using hashtag #MyBadThing. The Tumblr blog also keeps fans updated on the show's presence on other social networks.
4. Premiere Day Social Blitz and Interactive Pre-Show
On June 16 season-six's premiere day HBO has been spilling show secrets across Twitter, Instagram and Vine, under the hashtag #SecretsFromTheSet. The social onslaught will lead up to the 8:45 p.m. ET pre-show featuring 13 cast members on the set of Fangtasia. HBO is promoting the pre-show in a series of Vine videos.
Image courtesy of HBO, John P. Johnson