The Skittles social-media team tasted the rainbow, and then threw it up all over Twitter and Facebook.
Whether social-media gurus of the web world label the effort brilliant or bizarre, it's hard to deny that the candy company keeps 140 characters (or less) quite entertaining.
Skittles' Twitter feed includes a lot of references to animals — both real and mythical — as well as musings that might sound familiar to anyone who has spent a lot time with — cough, cough — Puff the Magic Dragon.
What do you think of Skittles' social-media strategy? Finish noshing on the rainbow, then share in the comments.
1.
Platypuses: the werewolves of the duck world.
— Skittles (@Skittles) October 26, 2012
2.
It's all fun and games until the chinchillas show up with the karaoke machine.
— Skittles (@Skittles) November 9, 2012
3.
Rainbows are mustaches for the sky.
— Skittles (@Skittles) August 21, 2012
4.
Marshmallows don't dissolve. They just use hot cocoa as a form of teleportation to their homeworld.
— Skittles (@Skittles) December 16, 2012
5.
Every time you RT this, a turtle learns kung-fu.
— Skittles (@Skittles) December 28, 2012
6.
The worst-case scenario is that the dinosaur eats the manual to your time machine and you don't even get a picture of it.
— Skittles (@Skittles) October 14, 2012
7.
Snails would win every moonwalking competition if they could learn to go backwards.
— Skittles (@Skittles) October 10, 2012
8.
Volcanoes should try writing poetry to channel some of their energy in a more positive way.
— Skittles (@Skittles) January 12, 2013
9.
I love taking my goldfish out for a swim, but he hates wearing his leash.
— Skittles (@Skittles) January 5, 2013
10.
I need exactly 5 badgers right now: 1 that can sew, 1 that can fix a jet engine, 1 that can dance, and 2 to arm wrestle. #Illexplainlater
— Skittles (@Skittles) December 29, 2012
11.
The only penpals you should trust are pens.
— Skittles (@Skittles) January 3, 2013
12.
In space, no one can tell you to sit in the corner.
— Skittles (@Skittles) August 15, 2012
13.
Hey, don't hate the hamster, hate the no-holds-barred hamster thumb-wrestling tournament.
— Skittles (@Skittles) November 8, 2012
14.
Dragons do wear glasses. They just don't wear them while they're pillaging. #embarrassing
— Skittles (@Skittles) November 18, 2012
15.
Mirrors have a hard time finding places to take phone pictures of themselves.
— Skittles (@Skittles) November 21, 2012
16.
Wishes used to be fishes, but genies got tired of carrying around aquariums.
— Skittles (@Skittles) September 22, 2012
17.
Just built a dolphin door in my submarine so Squeaky can go in and out without scratching at the door.
— Skittles (@Skittles) September 1, 2012
18.
Dragons love to get tattoos of weird people on their backs.
— Skittles (@Skittles) August 30, 2012
19.
Umbrellas would like to know when it's their turn to take shelter under you.
— Skittles (@Skittles) December 23, 2012
20.
It's the holiday season. What do you get for the hedgehog who has everything?
— Skittles (@Skittles) December 12, 2012
[H/T Redditor aelrah]
Image courtesy of Flickr, alex012
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