There has been suspicion surrounding everyone's favourite photo sharing app, Instagram, since Facebook purchased the company in April.
Some have suggested that Twitter's own picture filters are now just as good or better and others have jumped ship due to worries surounding Facebook's ever changing privacy policies.
Despite this, Instagram still reports 100m users.
This week, when it emerged that Instagram could have the right to sell users' photographs without payment or notification, social networks went into meltdown with a public outcry. Later, instagram chief Kevin Systrom rushed to clarify the situation citing their 'confusing language' as responsible for the misunderstanding.
With such high volumes of surrounding almost any topic in social media, it is useful to track the timeline of news stories by splitting them out into topics on a timeline.
Fig 1. Topics timeline for Instagram Dec 14th - 21st
Source: Brandwatch
Instagram has a fairly consistent number of mentions and fairly predictable topics from day to day, but when users discovered the policy change, there was clearly a big spike in mentions.
The most notable spike, however, is due to one of Instagram's most influential users National Geographic suspended their account posting an image explaining:
Suspending new posts to Instagram. We are very concerned with the direction of the proposed new terms of service.
Because Instagram is now widely used by creators whose livelihood is in the copyright of their content, this has proved a big deal and created a much wider debate than usual.
Here are the ten most influential tweeters according to Kred and Brandwatch who waded into the debate this time. Ironically, instagram itself comes top of this list.
- @nytimes
- @NBA
- @ArianaGrande
- @tonyhawk
- @mashable
- @jamieoliver
- @simonpegg
- @TechCrunch
- @GBarlowOfficial
As Econsultancy's Matt Owen wrote last week in a post on Instagram's new terms:
By and large people don't mind that adverts exist, they just don't want to be swindled into something without their explicit consent.
Hannah Emanuel is PR Manager at Brandwatch and a guest blogger on Econsultancy.
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