What were the hottest brands, trends and topics on Thursday's penultimate day of CES 2012?
People couldn't stop buzzing about Motorola for the second consecutive day. OLED display technology and tablet devices are still popular, but ultrabook laptops faded in the conversation as audio and gaming technology surged. And people shared more CES-related video than ever.
All this comes to us via Twitter this week in Las Vegas, provided by Simply Measured analytics. Click here for our report from Thursday, here for our report from Wednesday and here for our report from Tuesday. Check back this weekend for a comprehensive breakdown of CES Twitter buzz as a whole.
How Did Thursday's Twitter Chatter Compare to Last Year?
As on the previous two days, overall Twitter talk tagged #CES showed the same general trend in 2012 as 2011, but with people tweeting at a higher rate this year. On Thursday both years, the Twitter action started slow in the wee hours before ramping up to peak in the late morning and then gradually ebb as the afternoon wore on.
(Note on graphics: CES officially runs Tuesday through Friday, so Monday is referred to as "Day 0," Tuesday is referred to as "Day 1," Wednesday is referred to as "Day 2? and Thursday is referred to as "Day 3.")
Thursday's Biggest Brands
Motorola dominated the #CES-tagged conversation on Thursday, and peaked quite early in the day. The company has been very successful in creating buzz this year, largely on the heels of its announcement that it has agreed on a multi-year deal to create a series of Intel-based phones and tablets. No one came close to matching Motorola on Thursday, although Samsung did see a modest jump around late morning.
The Hottest Trends
Audio technology enjoyed a big Thursday, becoming the most mentioned tech trend for its first time this week. OLED display technology has remained steady all week, although Thursday represented its least noteworthy day so far. Meanwhile, slim ultrabook laptops have faded in relation to tablet devices over the course of CES 2012. Could this portend ultrabooks' ability to compete against tablets?
Thursday's Most Popular Domains
People shared more video than ever on Thursday, with YouTube becoming the top-tweeted domain name for the first time this week. As usual, the list of most-tweeted domains was heavily dominated by tech news and social sharing sites. Twitter has remained strong all week and hovered near the top of the chart again on Thursday, while Facebook had another slow day following a solid start to the week.
Who Are the Overall Brand Leaders?
Microsoft and Motorola are now tied for the largest share of #CES-tagged tweets, but are traveling on opposite trajectories. Microsoft grabbed a whopping 12% of the conversation on Monday, when CEO Steve Ballmer gave a highly anticipated keynote address, but has trended downward since. Motorola started slow but has increased in percentage each day.
But Microsoft has gotten more value per tweet, as people who mention the Seattle company have an average of 6,605 followers. That doesn't measure up to Google, though; its mentioners average more than 13,000 followers each.
But enough from us. What does this data tell you? Let us know in the comments.
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