After announcing a new round of funding Tuesday, Klout told Mashable the undisclosed amount raised was a step up from previous rounds and that it now has the resources to work on a mobile initiative.
Klout — which measures a social media user's online influence from 0 to 100 on Twitter, Facebook, Google+, LinkedIn and Foursquare — doesn't have an official mobile app, so this initiative could fill that hole in the San Francisco-based startup's growing arsenal.
"The money is going to be used to really drive accuracy, transparency and utility," Klout CEO Joe Fernandez told Mashable. "We want to measure influence every place it exists and make sure Klout users are recognized for their influence every place they go."
On Sunday, Klout CEO hinted in a tweet that users could be seeing Klout for mobile in the future.
@BAHjournalist we have some really cool ideas for it.
— Joe Fernandez (@JoeFernandez) January 1, 2012
When asked directly Tuesday, Fernandez said, "There is definitely a mobile component to our plans and we are excited about having the resources to push forward with that vision."
The comment comes after Klout announced its Series C funding in a blog post Tuesday.
"We aren't commenting on the amount raised in the round but it was a significant step up from previous rounds," Fernandez said in an email.
That means Klout has raised way more than the $8.5 million it got in January 2011 and the $1.5 million it raised in April 2010. Some unconfirmed reports say Klout raised $30 million this time. Kleiner Perkins lead the new round of funding, and additional backers include Institutional Venture Partners, Venrock, Greycroft and ff Venture Capital.
What Else Does Klout Have in Store for 2012?
Looking ahead, Klout is still building scoring models for seven more services (YouTube, Instagram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr) that have already been integrated onto Klout users' dashboards. Klout also plans to add Quora, Yelp, Posterous, Livefyre, Disqus, bit.ly and other services.
Klout likely will continue improving its Topics feature (see screenshots below) and Klout Perks platform. The Topics feature, which rolled out in September and lets you gain insights on top influencers and +K recipients for specific content areas, most recently got a visual update in December with a "sashes" and an "Add a Topic" button. And more and more brands are offering perks to people based on the topics they influence and their Klout scores. The Perks platform is an integral part of Klout's business model.
On your Klout dashboard, you can click on a topic to open its Topic Page.
Update: In December 2011, Klout rolled out sashes and an "Add a Topic" button. A blue sash goes to users with the most +Ks for any topic, while a gold sash is given to influencers based on Klout's algorithm. People who fall into both categories receive a blue-and-gold sash.
For example, here's the social media Topic Page, which displays top influencers and top +K recipients.
Here's the journalism Topic page.
You can click on "Top +K Recipients" to get a closer look at which users are snagging the most +Ks.
The "Best Content" tab will show you popular content from the past 90 days.
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