The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Sortable
Quick Pitch: Sortable is a search engine that finds the right product or service for you based on your personal criteria.
Genius Idea: Lets users skip the research and easily find what they are looking for all on one site without having to search Google.
Searching the Internet to find the exact product or service you want is too often frustrating, overwhelming and time-consuming. But a new startup company now makes it possible to find exactly what you're looking for all on one page – Sortable.com
Sortable is a search engine that quickly sorts through the products you're interested in and discovers the one most suitable for you. Rather than clicking through hundreds of search results on Google or other search engines, Sortable helps users find the exact products they're looking for based on their personal criteria, all in one place.
"Sortable helps you understand the real differences among the products you're looking for," Chris Reid, co-founder of Sortable, told Mashable. "Users tell us what's important to them and based on the information, we point out all the best features about the products and services that they're most interested in."
Users can use Sortable to search for recommendations on products from five categories – TVs, phones, tablets, cameras, laptops. Once you choose a category, select the features in the personalized bar that are most important to you and Sortable will score the products based on your personal criteria.
For example, if you are looking for a pocket-size, waterproof camera with a gps system, all you have to do is check off these features in the top bar and Sortable will instantly sort the products for you based on your preferences.
To ensure users understand a product and its features, Sortable lists important information such as the price, size, special features, advantages and tradeoffs. Users can also find additional detailed information by clicking the "i" button next to the product they are interested in.
Just in case you notice any missing information about a product, Sortable lets you edit and add details when you create an account on the site.
After you review the list of recommended products, select your top two choices and Sortable will compare the products' core differences to help you figure out the best one to buy and where to buy it.
By suggesting where to buy a product, Sortable helps companies sell and advertise their products to visitors on its site. For each product sold on Sortable, the company earns up to 8% of the sale value.
By helping users figure out where to buy the products they're interested in, Sortable is also helping companies sell and advertise their products. For each product sold on the website, Sortable earns up to 8% of the sale value.
Although there are similar search engines on the web such as decide.com, findthebest.com and hunch.com, co-founder Reid says Sortable is different because the team reviews and recommends a product based on all its features rather than just one or two popular ones. Reid also says Sortable informs their users about a product's most unique or interesting feature in comparison to similar items.
"Sortable creates a holistic experience where users can learn about and feel educated about the products they're interested in and all of the features they have to offer," says Reid. "It's better than going to a store where the salesperson may not know everything that is important about a specific product."
So far, Sortable has provided 41 million recommendations to up to four million site visitors before it officially launched on Monday. Although users can currently only search for electronic items, Sortable plans to add additional categories such as movies, books, vacation spots, restaurants, etc., in the near future.
Image courtesy of Sortable, Sortable
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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