The Oscars are getting a big dose of social TV integration!
From the official Oscar.com Backstage Experience to special promotions and activities from entertainment checkin services and second screen companies, the biggest award show of the year is taking big steps towards being more social and digital.
Mashable will be getting in on the fun with our own live chat during the ceremony. We wanted to do a quick overview of some of the biggest social TV promotions related to the 84th Academy Awards. Be sure to read all the way to the end to find out how you can win a one-of-a-kind prize straight from the Red Carpet gift bags!
Oscar.com and iOS Apps
The Academy Awards introduced its Oscar Backstage app last year. The experiment — one of the first true "second screen" iPad apps of its time, was a huge success, even winning an Emmy.
This year Oscar.com and the Oscar Backstage app are back and bigger than ever. Not only is the app free this year [iTunes link], the content is even more digitally focused.
During the show itself, users can watch while logged into Oscar.com or using the Oscars app for iOS and get their pick of different camera angles on the red carpet, access to the control room, see winners interviewed as they leave the podium and get an inside look at the Governor's Ball.
Before the show, Oscar.com will also be running commentary and insights from across the world of entertainment. I was even lucky enough to participate in a few Oscar Dailies video chats myself!
Oscar.com has the entire Oscar Sunday schedule rundown.
GetGlue
Social checkin service GetGlue is going all out for Oscar Sunday.
As the company details on its blog, users can checkin to the show in advance of the awards to earn stickers for watching nominated films, previews of the 84th Academy Awards and even a special Billy Crystal sticker for checking into some of his best known films.
On Oscar Sunday, fans can check-in throughout the night, starting at 7e/4p. Throughout the night GetGlue wants fans to continue the conversation and chatter around the ceremony on GetGlue itself.
IntoNow
Yahoo's second screen app IntoNow has a few tricks up its sleeve for Oscar. Fans who use the iOS or Android app while tuned into the Oscar broadcast will be able to:
- Rate red carpet looks with thumbs up/thumbs down buttons
- Get information about nominees and take part in synchronized polls about the nominees and categories
- Pick the winners
- Connect with friends in real-time using the app's chat functionality
Umami
Social TV startup Umami has made some updates to its iPad app just in time for the awards.
Users of the Umami app can now take FreezeFrame moments of the show they are watching and share those images with friends on Facebook and Twitter. Umami is likening this feature to Pinterest and it hopes that Oscar fans will get some big use out of it.
Umami has also rolled out is new "Dishboard" which is a social TV dashboard visualizing the conversation taking place around a show as it takes place. This show information such as how many people are talking about a program, what topics are trending and what tweets are more active.
Viggle and Bing
Viggle is a new iPhone app [iTunes link] that rewards users for checking into their favorite shows. The app is sort of a mashup between GetGlue and IntoNow because it uses audio-recognition software to check a user into a show but then gives the user points for their checkin. These points can be redeemed for items such as gift certificates to Amazon or iTunes, apparel and other swag.
Viggle is partnering with Bing to build a live event around the app and the Oscars.
Users who use the app can play along in a trivia contest to earn up to 10,000 bonus points. Users can also predict the winners in key categories and earn more points and they can rate the ads during the telecast.
The Bing partnership is particularly cool because users will be treated to a pre-populated search session to quickly get the answer to all of the trivia questions before time runs out.
Will You Connect With Social TV or Tune Out…Win an "Oscar-Worthy" Prize
With all of the various social TV activity taking around the Oscars, we wanted to know — will you engage socially while watching the awards or is all this stuff too distracting.
If you let us know what you think, you're in for a treat and you can win a special one-of-a-kind reward! Motorola created a Special Edition "Red Carpet" Droid Razr Maxx. This limited edition phone will be delivered to select nominees and presenters.
This is a very limited edition model of the phone but Mashable has one and we'll be giving away to one of our readers! Just let us know if you'll be using social TV to watch the Oscars and why (or why note) and you'll be entered to win.
How To Enter The Contest
- Share your best answer in the comments below, OR
- Tweet your story with the hashtag #grammymash, OR
- Tout us your answer by sending us a short video clip.
- Submit your answer by Sunday, Feb. 26 at noon ET
- Please use your real identity in the submission so that we may credit you in the follow-up post.
- We will announce the winner of the contest on Wednesday afternoon after reading all the submissions
Please see our full contest rules here.
Image courtesy of iStockphoto, EdStock
No hay comentarios:
Publicar un comentario