Slotted in the middle of HTC's Android phone announcements tonight in Barcelona, the CEO of HTC, Peter Chou, revealed a new development that is the handset maker's answer to Apple's iCloud: a deal with Dropbox, currently the name to watch in cloud storage.
HTC says that those who buy an HTC One, the company's new flagship device, will get 25 gigabytes of storage free for two years – a big deal, considering that currently it costs $9.99 per month for 50 gigabytes of storage (two gigabytes is the only free service offered).
The storage, Chou said, would be enough to store 10,000 high quality photos, and much more besides: the news was unveiled at the same time that HTC announced a series of content and service enhancements for its new line of Android devices, including improved cameras; a new music service that included an extension of its Beats audio service from last year; enhanced video services; and enhanced integration to use the device in-car.
This is all part of HTC's big fightback strategy, after last year seeing a decline in its momentum in smartphone sales against Samsung and Apple.
It long ago realized that in order to compete against Apple it needs to have compelling devices but also compelling services — and that is what it is trying to aim for with Dropbox and the rest of the content announcements it made today.
We're interviewing HTC execs later and getting a hands on with the devices and will update more as we learn it.
HTC Corp, (TAIEX: 2498) produces smartphones running the Android and Windows Phone 7 operating systems for themselves and as an OEM to other manufacturers. Since launching its own brand in late 2006, the company has introduced dozens of HTC-branded products around the world. The company recently introduced the HTC diamond to compete with Apple's iPhone. Founded in 1997 by Cher Wang, Chairwoman, and H T Cho - former CEO who is a chairman now, HTC made its name as...
iCloud is the effortless way to access just about everything on all your devices. iCloud stores your content so it’s always accessible from your iPad, iPhone, iPod touch, Mac, or PC.* It gives you instant access to your music, apps, latest photos, and more. And it keeps your email, contacts, and calendars up to date across all your devices. No syncing required. No management required. When you sign up for iCloud, you automatically get 5GB of free storage. And...
Dropbox was founded in 2007 by Drew Houston and Arash Ferdowsi. Frustrated by working from multiple computers, Drew was inspired to create a service that would let people bring all their files anywhere, with no need to email around attachments. Drew created a demo of Dropbox and showed it to fellow MIT student Arash Ferdowsi, who dropped out with only one semester left to help make Dropbox a reality. Guiding their decisions was a relentless focus on crafting a...
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