American Idol veteran judge Randy Jackson fittingly used Pinterest to react to the heavy online buzz surrounding the sparkly beaded pin he wore during Wednesday's live show.
Jackson and his team, who are making a bigger than usual social media push in Idol's 11th season, noticed during the episode's first commercial break that Twitter chatter centered on his fashion accessory.
In a tweet (see below) to me during the episode, Jackson called the adornment a "Betty Boop" pin before plopping an image of it on social bookmarking site Pinterest, which he says he loves because he can "create separate boards for each subject, and the ease of sharing and re-pinning."
His Pinterest post responded to viewers and gave them a chance to win it on Facebook.
@BAHjournalist Glad you guys like my Betty Boop pin! #idol
— Randy Jackson (@YO_RANDYJACKSON) March 8, 2012
On Thursday, Jackson told me Pinterest is a "great way to show off my fashion to my fans" and that he got the pin from designer Dennis Robinson II.
"Everybody is talking about (Pinterest), so I wanted to be on it," Jackson told Mashable. "When I saw how much buzz the pin was creating, I figured it would be a great way to showcase my Pinterest page."
So found out that our first Vonray atrium customer Randy Jackson wore vonray's Taboo Swarovski pendant on Am instagr.am/p/H5eFu7HvU8/
— Dennis Robinson II (@DgArt85) March 8, 2012
@YO_RANDYJACKSON got his hot pin at @AtriumNYC in Soho – designed by VonRay @DgArt85 #Fashion #Style #Trend #Exclusive twitter.com/AtriumNYC/stat…
— AtriumNYC (@AtriumNYC) March 8, 2012
Wednesday's performance show marked American Idol's 400th episode. Like other judges on rival singing contest shows The Voice and The X Factor, Jackson is looking to engage the burgeoning social TV audience.
Randy and his fellow judges have stiff competition in the social media sphere.
In November 2011, former Idol judge Simon Cowell joined Twitter but as part of being a judge on the U.S. version of The X Factor, which became the first TV competition to use Twitter direct message-enabled voting to help determine a winner.
Meanwhile, The Voice, which became a social media powerhouse on TV in 2011, returned this February with added star power: Grammy-nominated singer Christina Milian as the show's new social media correspondent.
American Idol host Ryan Seacrest jumped in on Jackson's pin hoopla Wednesday night by tweeting a video via Tout, the same video-sharing app basketball star Shaquille O'Neal used to announce his retirement.
My exclusive interview with randy and his pin! Watch tout.com/m/5jzlt9
— Ryan Seacrest (@RyanSeacrest) March 8, 2012
What do you think of Randy Jackson's use of social media? Is his pinning a big win for Pinterest?
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