Did Samsung just put on a Broadway play instead of a traditional tech press conference? Why yes, we believe it did.
Following weeks of marketing hype in the form of teaser trailers and even a flash mob, Samsung launched on Thursday its Samsung Galaxy S 4 smartphone with much fanfare. And it was interesting, to say the least.
Held at Radio City Music Hall in New York City, Samsung put on quite a show for tech journalists, featuring tap dancers, Broadway performers and that little boy from the ads. Not to mention Broadway actor Will Chase served as the emcee. Yes, there was actually an emcee.
Actors on stage discussed the smartphone's new features. A man dressed as a hiker talked about why he would want to use it for travel and women danced on stage to find a new song with its Group Play feature, which lets you share and play the same songs on as many as eight devices at once. Just fast forward to 1:19 to get the full effect.
After one of the women loads the feature, she taps her device to her friends' phones and says, "Do you remember how we used to dance at my Sweet Sixteen?" They proceed to grab drinks and do a choreographed routine.
According to an informal poll conducted during Mashable's live blog, 62% of respondents said it was "too cheesy," while only 27% said it was "different and refreshing." The remaining 11% said, "sure, why not?"
Although Samsung is rising as Apple's biggest competitor and is making a splash in the industry in a big way, is this too much for them to be taken seriously? Let us know in the comments.
Image courtesy of Samsung
No hay comentarios:
Publicar un comentario