Mashable had an amazing South by Southwest this year. Lines wrapped around the block for Mashable House and a diverse crowd from the interactive community partied together at MashBash.
We loved interacting with the community in Austin, and reading what you had to say using the #MashSXSW hashtag on Twitter and Instagram.
For those who missed it, Mashable House was an an easy escape from the Convention Center, which celebrated Internet culture. Grumpy Cat was as much of a star IRL as she is on the Internet, and fans lined up around the block, rain or shine, to take a picture with the feisty feline.
Internet meme Scumbag Steve and Nyan Cat creator Christopher Torres were also at Mashable House. Scumbag Steve arrived in full character, while Torres drew Nyan Cat temporary tattoos and created massive Nyan Cat art.
Lastly, we chatted with celebrities like Ian Somerhalder, Danny Boyle, and other interactive community noteables. Mashable partnered with NowThis News to create the quick videos we shared with you.
As the sun went down on Sunday, a line that stretched for blocks queued up for MashBash at Speakeasy in downtown Austin. Featuring performances by Robert DeLong and DJ Mick Boogie, MashBash was one of the most buzzed-about parties of SXSW.
Our sponsors 3M and Yappem did a fantastic job entertaining partygoers who weren't tearing up the dance floor. 3M demoed their Streaming Projector powered by Roku, and applied 3M screen protectors on guests' smartphones. Attendees snapped photos of the 3M technology — like the 3M Multi-Touch display — for the chance to win prizes. Startup Yappem, which rewards users for sharing content about brands on social media, provided hula hoop contests, yoga challenges and more to win cool prizes.
Mashable House and MashBash were made complete by a Bosco photo booth, which created instant custom SXSW memes and GIFs, and a FeedMagnet visualization of the hashtag #MashSXSW displayed on monitors throughout the Mashable House and MashBash.
Check out the gallery above for photos from our SXSW events. You can also see our complete coverage of SXSW 2013 here.
Photo by Live Box Photography; © 2013 Live Box Photography
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