martes, 8 de abril de 2014

Larry Page Says Mobile Apps Won't Hurt Search: ‘The Information Wants To Be Found'

During the conference call discussing Google's latest earnings report, executives were asked about how mobile will affect the company's business — both the general usage of search, as well as Google's revenue and profits from advertising.

CEO Larry Page responded that he "always" gets asked about how the popularity of mobile apps affects Google search, but he's "not super-concerned" about it.

"We've been dealing with that issue for a long time," Page said. "Fundamentally search is an amazing thing for publishers and software developers and other apps. I think, in general, the information wants to be found."

There will be challenges as more usage shifts to mobile, Page said, but Google will get through them.

As for the effect of mobile on the company's bottom line, Chief Business Officer Nikesh Arora argued that focusing on details like Google's current mobile CPC rates is "the wrong way" to look at these questions. (He has talked in a general way about those CPC rates before.) "The right way" is to understand "the new reality where we have all these multiscreens." In that new reality, Arora said Google has to deliver the right answer to users throughout the day, on any device. And if the company succeeds at that, "The pie will grow for everybody."

Google provides search and advertising services, which together aim to organize and monetize the world's information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company's extension into the social space. Most of its Web-based products are free, funded by Google's highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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Larry Page was Google's founding CEO and grew the company to more than 200 employees and profitability before moving into his role as president of products in April 2001. He continues to share responsibility for Google's day-to-day operations with Eric Schmidt and Sergey Brin. The son of Michigan State University computer science professor Dr. Carl Victor Page, Larry's love of computers began at age six. While following in his father's footsteps in academics, he became an honors graduate from the...

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Nikesh Arora is the President of Global Sales Operations and Business Development at Google, where he oversees all revenue and customer operations, as well as marketing and partnerships. Since joining Google in 2004, he has held several positions with the company. Most recently, he led Google's global direct sales operations. He also developed and managed the company's operations in the European, Middle Eastern and African markets and was responsible for creating and expanding strategic partnerships in those regions for...

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