The Super Bowl isn't just the biggest day in American football. It's also the advertising world's shining moment.
Brands and agencies pull out all the stops to make an impression on the game's captive audience. Most frequently, they turn to the bizarre and the offbeat, seeking to burn messages into viewers' brains with humor.
Who can forget the beer-shilling frogs whose guttural utterances joined to say "Bud-wei-ser"? Or the Monster.com kids with decidedly underwhelming ambitions in life? Last year, a young Darth Vader wannabe elicited laughs for Volkswagen.
And the ads had better be funny; commercial slots are going for a whopping $3.5 million a pop this year.
But with so much sensory overload on Super Bowl Sunday every single year, it can be hard to keep track of the best 30-second spots of all time. Here, Mashable shares with you a top-10 list put together by the team at MentorMob, a content curation and aggregation startup based in Chicago.
Maybe you don't agree with this list, though, and think the MentorMob folks forgot a few classics. (Ribbit.) No problem. MentorMob's model allows its users to edit public playlists of videos and webpages as they see fit. So if you want to add something, just click on this link to head over to the MentorMob site, and sign in to make your changes.
What do you think is the funniest Super Bowl commercial ever? What are you going to add to this list? Let us know in the comments.
BONUS GALLERY: Who to follow on Twitter for the Super Bowl XLVI scoop
The New York Giants are the "road" team in Indianapolis, and this is the franchise's official Twitter account.
The New England Patriots will be the "home" team on Super Bowl Sunday in Indy. Follow this official team account for the stream out of Foxborough.
Shalise Manza Young is the Patriots beat writer for the Boston Globe. Follow her for the day-to-day on what Bill Belichick is doing to try for a fourth Super Bowl ring with the Patriots.
Ian Rapoport also reports on the Patriots and NFL, but for the Boston Herald. Following both him and Young will give you a taste of what it's like to be a local Boston sports fan right now.
Ralph Vacchiano covers the Giants for the New York Daily News. Follow him for the latest on how Eli Manning and company are prepping for the Pats.
Garafolo is the Giants beat writer for New Jersey's Star-Ledger. Between him and Vacchiano, you should have every Giants angle covered.
Patriots receiver Branch was the Super Bowl MVP the last time the Patriots won it all, in 2005. He's also very active on Twitter, which is a bonus for fans seeking to add a human element to the game.
Battista covers the NFL for The New York Times. She's sure to churn out a couple nice features between now and Feb. 5, her deadline game-recaps are second to none, and she's also a good follow for real-time Twitter updates.
Schefter is ESPN's NFL Insider and his 1.2 million followers dwarf nearly everyone else in sports media and serve as a testament to his continuous steam of breaking news, opinions and scuttlebutt. He's sure to provide plenty of interesting nuggets from around the league leading up to Super Bowl Sunday.
Patriots receiver Welker puts up numbers; he's scored 10 touchdowns so far this year and has nearly 300,000 Twitter followers. His funny, off-the cuff tweets make him worth keeping up with.
Rosenthal writes about the NFL for NBCSports.com and, like Schefter, will provide a wealth of information from around the league as the NFL heads into its biggest weekend.
Tuck is a star defensive end for the Giants and will be key to harassing Tom Brady into mistakes and miscues on Super Bowl Sunday. On Twitter, he posts frequently and interacts well with fans.
Barnwell covers the NFL for Grantland.com, and he'll surely bring some good and detailed analysis to get fans -- with or without a specific rooting interest -- primed for Super Bowl XLVI.
Sports Illustrated's senior NFL writer is particularly good about responding to fan questions and comments on Twitter. See if he'll answer your Super Bowl queries!
The official account of the 2012 Indianapolis Super Bowl Host Committee is a must-follow for fans going to the game. It will function as one of several channels directing fans to entertainment venues and addressing logistical concerns from the committee's social meda command center.
The New York Giants are the "road" team in Indianapolis, and this is the franchise's official Twitter account.
The New England Patriots will be the "home" team on Super Bowl Sunday in Indy. Follow this official team account for the stream out of Foxborough.
Shalise Manza Young is the Patriots beat writer for the Boston Globe. Follow her for the day-to-day on what Bill Belichick is doing to try for a fourth Super Bowl ring with the Patriots.
Ian Rapoport also reports on the Patriots and NFL, but for the Boston Herald. Following both him and Young will give you a taste of what it's like to be a local Boston sports fan right now.
Ralph Vacchiano covers the Giants for the New York Daily News. Follow him for the latest on how Eli Manning and company are prepping for the Pats.
Garafolo is the Giants beat writer for New Jersey's Star-Ledger. Between him and Vacchiano, you should have every Giants angle covered.
Patriots receiver Branch was the Super Bowl MVP the last time the Patriots won it all, in 2005. He's also very active on Twitter, which is a bonus for fans seeking to add a human element to the game.
Battista covers the NFL for The New York Times. She's sure to churn out a couple nice features between now and Feb. 5, her deadline game-recaps are second to none, and she's also a good follow for real-time Twitter updates.
Schefter is ESPN's NFL Insider and his 1.2 million followers dwarf nearly everyone else in sports media and serve as a testament to his continuous steam of breaking news, opinions and scuttlebutt. He's sure to provide plenty of interesting nuggets from around the league leading up to Super Bowl Sunday.
Patriots receiver Welker puts up numbers; he's scored 10 touchdowns so far this year and has nearly 300,000 Twitter followers. His funny, off-the cuff tweets make him worth keeping up with.
Rosenthal writes about the NFL for NBCSports.com and, like Schefter, will provide a wealth of information from around the league as the NFL heads into its biggest weekend.
Tuck is a star defensive end for the Giants and will be key to harassing Tom Brady into mistakes and miscues on Super Bowl Sunday. On Twitter, he posts frequently and interacts well with fans.
Barnwell covers the NFL for Grantland.com, and he'll surely bring some good and detailed analysis to get fans -- with or without a specific rooting interest -- primed for Super Bowl XLVI.
Sports Illustrated's senior NFL writer is particularly good about responding to fan questions and comments on Twitter. See if he'll answer your Super Bowl queries!
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