Groupon emailed a select group of the company's "best customers" this week an exclusive invitation for Groupon VIP access.
The testing period will last three months. After its release the Groupon VIP program will cost $30 per year. VIP in the daily deals world guarantees early access to deals, first dibs on reservations, access to closed or sold-out deals, and swap-in deals for Groupon Bucks, even after a package has expired.
Groupon's CEO Andrew Mason said at this week's 2012 Goldman Sachs Technology and Internet Conference that the company hopes to continue to change the local deal commerce market, calling this "the first inning." Groupon stock hasn't been doing well since the company announced its IPO at $20 a share in November, dropping below $17 a share during its first week.
"For consumers, we're allowing them to experience more buying power," Mason said. "For merchants, we're helping them do a better job with wasted inventory."
LivingSocial, the number two competitor in the daily deals industry, is testing a similar premium product called LivingSocial Plus. The plan costs $20 a month. If you are a LivingSocial frequent user, it may be a smart option since you'll receive $25 Deal Bucks every month as a premium subscriber.
LivingSocial Plus subscribers are similarly promised $20 of the $25 Deal Bucks rollover if not used, plus, priority access to closed deals and refunds at any time.
Tell us in the comments if you would sign up for Groupon VIP or LivingSocial Plus?
The social buying website Groupon provides one remarkable deal every day for each city they support - Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, New York, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, Tampa, and Washington DC.
Users can also subscribe to the Groupon mailing list to make sure they have the daily deals emailed to them.
Image courtesy of Flickr, Jason Rosenberg
In 2010, Groupon and online auction house eBay agree to a business relationship that placed regional daily deals on the pages that eBay users visit.
Members of eBay's rewards program earn 5% of each Groupon purchase amount in eBay bucks, which members could use towards other items on eBay.
After the launch of Groupon, many more group buying sites popped up on the web every day. A few of the popular social buying websites over the past few years include LivingSocial, My Daily Deals, Jasmere, 8 Coupons, Tippr, Dealster and Scoop St.
Image courtesy of iStock, fazon1
From 2010 to 2011, the number of visits to the LivingSocial website came close to the visits to the Groupon site. Visits to Groupon's site also dropped %.5 between May and August of 2011.
Image courtesy of Online Marketing Trends, Online Marketing Trends
At %111 growth in the fourth quarter in 2010, Groupon plummets to %10 in the third quarter in 2011.
Image courtesy of Yipit, Yipit
The social buying website Groupon provides one remarkable deal every day for each city they support - Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, New York, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, Tampa, and Washington DC.
Users can also subscribe to the Groupon mailing list to make sure they have the daily deals emailed to them.
Image courtesy of Flickr, Jason Rosenberg
After Groupon's launch in 2008, the company's staff rose to over 350 in a year and a half, and was worth over $1 billion within 16 months.
Image courtesy of Online MBA, Online MBA
Groupon's mobile application offers the same complements as the website and allows users to obtain deals and view their purchased Groupons from their mobile phones.
Image courtesy of iStock, MerveKarahan
In 2010, Groupon and online auction house eBay agree to a business relationship that placed regional daily deals on the pages that eBay users visit.
Members of eBay's rewards program earn 5% of each Groupon purchase amount in eBay bucks, which members could use towards other items on eBay.
Groupon decides that is it better off independent and rejects Google's $6 billion acquisition offer.
After the launch of Groupon, many more group buying sites popped up on the web every day. A few of the popular social buying websites over the past few years include LivingSocial, My Daily Deals, Jasmere, 8 Coupons, Tippr, Dealster and Scoop St.
Image courtesy of iStock, fazon1
Foursquare users in the U.S and Canada can find Groupon's daily deals in the Explore tab of the Foursquare application.
Image courtesy of iStock, MerveKarahan
From 2010 to 2011, the number of visits to the LivingSocial website came close to the visits to the Groupon site. Visits to Groupon's site also dropped %.5 between May and August of 2011.
Image courtesy of Online Marketing Trends, Online Marketing Trends
At %111 growth in the fourth quarter in 2010, Groupon plummets to %10 in the third quarter in 2011.
Image courtesy of Yipit, Yipit
Groupon raises $700 million after setting its strike price, and begins trading publicly Nov. 4.
Thumbnail image courtesy of iStockphoto, slobo
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