The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Stylitics
Quick Pitch: Mint.com for your closet.
Genius Idea: A new way to organize your wardrobe and track your spending.
If you're like me, your sense of your wardrobe is slightly nebulous. You might be able to recall half the brands and items in it, but you wouldn't be able to tell me, for instance, how often you wear pencil skirts compared to A-line skirts, or whether you tend to wear Banana Republic clothing more often with accessories from J Crew or H&M.
Now you can. Stylitics, which launched in private beta in November 2011, is an analytics dashboard that does for your closet what Mint.com does for your finances.
Well, almost. What's wonderful about Mint.com is that you only need enter your credit card details for it to work; the application automatically scans and compiles your spending data into charts and pie graphs. Stylitics likewise takes your data and makes it visual, but you have to input it yourself. Locating, categorizing and tagging everything in your closet is a labor-intensive process. Fortunately, it's labor you can parcel out over time.
Stylitics is built around your personal style calendar (pictured below). Start by "checking in" your outfits every day, and pretty soon most of your closet will be saved to your profile. Over time, Stylitics will help you track how much you're spending on clothes, the brands you wear the most, and what brands you tend to pair with other brands. You can also glance back at your calendar to see what outfits you wore when and at what temperatures.
Stylitics doesn't just reward you with visual data. The company also doles out points for using the service, which you can redeem for free goods, discounts and other perks from brands and retailers. Each brand has its own profile page that allows you to connect with them elsewhere on the web.
Stylitics has raised $850,000 to date, primarily from angel investors, according to cofounder Zach Davis. The startup has no intention of pursuing an ad or affiliate revenue model, at least for now. Instead, Stylitics plans to generate revenue by working with brands, retailers and media partners to "give them a window into what their customers are wearing and buying, and how they're being influenced in real time," says Davis.
Next on the roadmap? Moving the site into public beta, and launching mobile apps that will help people add to and manage their Stylitics accounts on the go. The company is also working with several brands and retailers to give users the ability to sync their online purchases immediately to their Stylitics accounts. That feature would, in fact, make Stylitics a good deal more like Mint.com.
Invites
Stylitics is still in private beta, but is kindly inviting Mashable readers in. Just use the code mashable over on the signup page.
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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