sábado, 10 de marzo de 2012

Catch Every Great March Madness Moment With Thuuz App

March Madness: so many games, so little time. The tournament begs an obvious question — how do you separate the "meh" from the must-watch?

The mobile app Thuuz (pronounced "thooze," like enthusiasm) can do that for you. The app uses algorithms to rate games in real time according to excitement on a scale of zero to 100 (see photo), then notifies you once your personal threshold for drama is reached. It's been available for Android and iOS since last fall, but it's adding a set of new social features late next week — just in time for March Madness.

"Our thesis is you don't have to get out of work," says CEO Warren Packard. "Let Thuuz monitor every game and just take a time-out to watch the best ten minutes."

Here's how Thuuz works. You provide information on the sports and teams you like and how hardcore a fan you are. The biggest fans will be notified anytime a game reaches 75 on the app's excitement scale, less invested fans when games reach 90, and the most casual when a game nears 100. If your favorite team is blowing someone out, you'll hear about that too, just for kicks.

Packard says the most dedicated fans typically receive two notifications per sport per day, fans with middling interest two per week, and the most casual fans two per month.

The new social functionality will allow friends to follow and share games with one another on Thuuz. You'll be able to share games you're looking forward to as well as crescendos of excitement. Packard says the personalized friends feature is "a really nice complement" to the purely algorithm-based notifications.

Down the line, Packard says the company will add notifications for fantasy sports players and gamblers. But for this year's March Madness, Thuuz is already an excellent addition to the sports fan's app arsenal.

Have you tried Thuuz already? Do you think it's a good idea? Let us know in the comments.


BONUS: March Madness Must-Follows on Twitter


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