martes, 13 de marzo de 2012

Jason Mraz Picks Instagram Contest’s Best Snapshots [PICS]

Singer-songwriter Jason Mraz gave a verbal thumbs-up to Instagram and printing services that bring the app's images to life during a recent New York City gallery event held for winners of his Instagram contest.

Mraz challenged fans to visually translate his latest single, "I Won't Give Up," into one photograph. He hand-picked 25 winners out of thousands of entries and met many of them Thursday at Animazing Gallery, where the top submissions — printed on CanvasPop large-format canvas — were on display.

"Phones make us all be radical photographers," Mraz, who is one the most-followed users on Instagram, told Mashable at the event. "Instagram and CanvasPop bring a lost art form back to the real world."

Nineteen-year-old Ryan Carl from Lynchburg, Va., submitted one of the nearly 10,000 entries into the #iwontgiveup contest. He made small talk with Mraz as the singer signed his 20×20 wall art (see image on left).

"We're not all professionals, but Instagram enables anybody to share on a national level," says Carl, who co-created the funny "Stuff Instagrammers Say" video that has garnered more than 90,000 views on YouTube since Feb. 26.

Carl, a business marketing student, says the contest was "completely brilliant" for both the Instagram community and Mraz, whose fourth album Love Is A Four-Letter Word drops April 17. Mraz's contest likely will give him a sales boost as the song associated with the competition is the lead single from his forthcoming album.

The contest hashtag also gained plenty of traction on Twitter as most people tweeted their photos, including pop star Selena Gomez andAmerican Idol judge Randy Jackson even joined in on the contest:

"The event was a spectacular success — seeing Jason interact with his fans and have them share the inspiration behind their Instagram canvas prints was amazing," says CanvasPop director of marketing Spencer Callaghan.

Instagram, an iOS app that has been downloaded 27 million times, announced Sunday at South by Southwest that an Android version of the app will be released "very soon." Apple also dubbed Instagram its App of the Year in 2011, and company founder Kevin Systrom appeared in Best Buy's Super Bowl ad.


BONUS: 13 Products You Can Make From Your Instagram Pics