domingo, 4 de marzo de 2012

What we've been reading this week: APAC edition

Posted 02 March 2012 01:15am by Jake Hird with 0 comments

It's finally the end of the week. But what have we been recently reading and sharing around the office? Here's a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading too.

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The technology of business 

A special micro-site created by the BBC to explore everything from cloud computing through to crowdsourcing.

Originally published 28-Feb-12

How to get to grips with Baidu SEO 

Baidu owns more than 80% of the search engine market share in China... and the tactics marketers use for Google don't translate with this powerhouse – metaphorically and literally. 

Originally published 22-Feb-12

Why Is Data Visualisation So Hot?

There are now dozens of companies and products to help visually analyse your data. So, why is visualisation interesting? Why is it desirable? And most importantly, why is it useful?

Originally published 24-Feb-12

Top 20 Chinese brands 

China is on everyone's lips this year, but what are the biggest brands inside the country? 

Originally published 22-Feb-12

Korea's 2011 ad spend hits all time high of US$8.5 billion

Investment online leads the pack - internet advertising surged 20% while TV and print media grew 11% and 3.3%, respectively. 

Originally published 01-Mar-12

Transformation of Business

Nice graphic covering off the rapid changes within businesses, across areas such as technology drivers, consumer power and competitive intensity.

Originally published 07-Dec-11

Self-service trumps human interactions for most Australians

The rise of the machines... the majority of Australians (76%) see self-service as more convenient than dealing with a human customer service representative and that 63% would choose self-service given the opportunity.

Originally published 01-Mar-12

Charles Chao: Weibo looking to boost business accounts

Sina's CEO speaks about the importance of Sina Weibo as a channel for marketing and hopes to boost enterprise Weibo accounts from the current 100,000 to more than a million during the next twelve months.  

Originally published 24-Feb-12

Every 60 seconds in social media

Every 60 seconds in social media, two million videos are viewed on YouTube, 700,000 messages are delivered by way of Facebook and 175,000 tweets are fired off... 

Originally published 25-Feb-12

Net-A-Porter brings the Outnet to China with local luxury e-commerce acquisition

In a big vote of confidence in the luxury e-commerce sector in China, UK e-tailer Net-A-Porter confirms its acquisition of Chinese high-fashion online mall, Shouke, with the view to transform it into the Chinese version of the company's discount couture outlet, The Outnet.

Originally published 29-Feb-12

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