viernes, 2 de marzo de 2012

YouTube’s 20 Most-Shared Ads in February [VIDEO]

It's probably no surprise that the most shared You Tube ads in February are from Super Bowl XLVI. Many of the ads appeared in last month's post, as well — advertisers are keen on building buzz around their particular ads even before the Super Bowl airs.

Accounting for more than half of the top 20, Super Bowl ad success shows that investing in America's most watched sporting event can pay dividends in the long run.

Ads like Chevrolet's "2012? generated controversy by insinuating that not only are Chevy trucks better than the competition's — specifically, Ford — but that Ford owners would be doomed when faced with an apocalyptic robot alien war. Maybe that's okay, though, if all we're left with is a box of Twinkies.

SEE ALSO: Super Bowl 2012 Commercials: Watch Them All Here

Other ads were less controversial, but certainly caught the attention of comedians and writers, especially on Saturday Night Live. Clint Eastwood's "Halftime in America" ad was spoofed by the SNL team and Bill Hader.

We also have to give a shoutout to the Old Spice/Bounce ad, directed by comedians Tim and Eric. It was a great way to incorporate two products into one hilarious, memorable 30-second spot.

Finally, claiming the spot at the top of the heap, stars participated in a music video that touted the greatness and importance of Kim Dotcom's file locker service. Maybe Mr. Dotcom's recent release on bail helped spur the uptick in views? This ad was number-two last month, but has moved up to the top slot. Will it hold for another month?

We'll let you be the judge. Which ads did you share with your friends in February that didn't make the list?

Thanks to our friends at Unruly for compiling the list.

Image courtesy of iStockphoto, ozgurdonmaz

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