Fans of White Stripes rocker Jack White and his newly released solo album, Blunderbuss, will get to revel in an interactive live streamed concert Friday night starting at 9 p.m. ET.
Thirteen cameras will capture the action on stage at Webster Hall in New York City, and viewers tuning into the live stream online or on their mobile devices will get to pick one of three camera angles: black-and-white, balcony and director's cut.
The show is part of the American Express Unstaged concert series, which began in 2010 and has since attracted 70 million live stream views on YouTube and Vevo for artists such as Coldplay, Sugarland, Duran Duran and Arcade Fire.
Each concert pairs an artist with a well-known director (such as John Legend with Spike Lee and Mary J. Blige with Adam Shankman).
White roped in filmmaker and actor Gary Oldman, who was busy Friday in the control room melding his vision with White's for the live stream.
"It's a bit like a soccer match — there was no set list," Oldman told reporters before peppering White with compliments. "He's a sweetheart."
Viewers can participate during the live stream in several ways. For example, they will be tasked with creating a digital mosaic by submitting photos of themselves. Doing so unlocks five never-before-seen portraits of White shot by Oldman.
Fans also can engage in a public chat within the live stream or on Twitter with the hashtag #AmexUNSTAGED.
Black-and-white camera shots come into play because Oldman wants to evoke a 1960s ambiance. Oldman also got rid of the camera that soars above the crowd and stage to avoid making the concert look like American Idol, he said: "I can't stand that."
Typically, the concerts coincide with the artists' album releases. White's Blunderbuss came out Tuesday.
BONUS: Jay-Z Rocks SXSW at AmEx Twitter Event
Most recently on the music front, American Express had rapper take the stage at South by Southwest during an event to promote its new Twitter-based discounts program.
A sea of camera phones lit up Jay-Z's free concert Monday night at South by Southwest during an event for American Express's new Twitter-based discounts program.
Although the show at Austin City Limits Live was reserved for AmEx cardholders with SXSW badges, American Express offered a livestream to the masses. The footage is still available to watch here.
AmEx pimped its recently announced Twitter initiative, which allows AmEx members to sync their cards to their Twitter account for hashtag-related savings, at the concert venue.
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Mashable's Morgan Berk
Photo by Mashable's Morgan Berk
A sea of camera phones lit up Jay-Z's free concert Monday night at South by Southwest during an event for American Express's new Twitter-based discounts program.
Although the show at Austin City Limits Live was reserved for AmEx cardholders with SXSW badges, American Express offered a livestream to the masses. The footage is still available to watch here.
AmEx pimped its recently announced Twitter initiative, which allows AmEx members to sync their cards to their Twitter account for hashtag-related savings, at the concert venue.
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Brandon Fuller
Photo by Mashable's Morgan Berk
Photo by Mashable's Morgan Berk
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