sábado, 28 de abril de 2012

Yahoo’s Five Counter-Counterclaims Against Facebook. #1: Throw Out Retaliatory Patents

Today Yahoo hit Facebook with five big counter-counterclaims designed to invalidate the patents cited in the social network's infringement countersuit. If the court concurs, Facebook could be left wide-open in settlement negotiations, and might have to pay Yahoo a hefty sum of cash and/or stock.

Specifically, the old web portal claims that after it sued for patent infringement, Facebook bought patents "for purposes of retaliation".   Therefore they don't meet the U.S. Patent Office's "Duty of Disclosure, Candor, and Good Faith" and should be thrown out of Facebook's countersuit against Yahoo.

Yahoo also claims Facebook broke their agreement to inform each other of IP issues, couldn't legally know if Yahoo was violating its patents, and that several of Facebook's new patents were illegally filed. Finally, Yahoo filed two more advertising patent infringement claims against Facebook that look to be quite incriminating. Here's breakdown of the five claims and how they'll influence the outcome of the case.

CNET reports a statement from Yahoo that details its position, and also using the word "innovation" to try to seem less troll-like:

"Today's filing underscores the breadth of Facebook's violation of Yahoo!'s intellectual property. As we have stated previously, Yahoo!'s technologies are the foundation of our business that engages over 700 million monthly unique visitors and represent the spirit of innovation upon which Yahoo! is built. We intend to vigorously protect these technologies for our customers and shareholders."

Facebook responded:

"We remain perplexed by Yahoo's erratic actions. We disagree with these latest claims and we will continue to defend ourselves vigorously."

Oddly, when Facebook bought AOL patents from Microsoft last week, Yahoo said "Companies who purchase patents are often working from a position of weakness and take these actions to strengthen their portfolio." However, the two new patent infringement lawsuits it filed today and three of the original ten are based on patents Yahoo itself had purchased in the acquisition of Overture.

Here are Yahoo's five counter-counterclaims and what they mean for the case:

1. Facebook's Patent Countersuit Not In Good Faith

Yahoo says of the ten patents Facebook countersued with:

"Eight of these patents were purchased by Facebook in the past five months, and several of these patents were purchased (independent of any separate technology acquisition or merger) after Yahoo! filed its complaint in this action. On information and belief, many, if not all, of these patents were acquired by Facebook for purposes of retaliation against Yahoo! in this case. No employee or officer of Facebook or any affiliated company conceived of, reduced to practice, or developed the alleged inventions claimed in the eight patents acquired from non-practicing entities. In fact, the applications for many of these patents predate Facebook itself.

Since these were bought from non-practicing entities (aka trolls) rather than being originally filed to cover Facebook's own technologies, they could be ruled to lack "good faith" and be thrown out, leaving Facebook nothing to offset Yahoo's infringement claims with.

2. Facebook Infringes On Two More Yahoo Advertising Patents

Yahoo Claims that in addition to its ten original infringement claims, Facebook also infringes on:

Yahoo's U.S. Patent No. 7,698,315 for "System and method allowing advertisers to manage search listings in a pay for placement search system using grouping" – Essentially the ability for advertisers to see their ads grouped by campaign, assess performance, and make changes to multiple grouped ads simultaneously. Specifically, the technology "enables the advertiser to simultaneously modify a plurality of advertisements" as well as "calculating performance metrics for the advertising group; and producing a display showing a statistics view."

Facebook's self-serve ad tool and Ads API both have this capabilit, and therefore may very well infringe on this Yahoo patent.

and Yahoo's U.S. Patent No. 7,933,903 for "System and method to determine the validity of and interaction on a network" – Essentially this means assessing whether an ad click is fraudelent by looking at the clicks per IP address, clicks in a given time period, and other factors. If these signals indicate a high risk of click fraud, the click is discounted.

Facebook very likely uses this or a similar method to attempt to protect advertisers from paying for fake clicks.

3. Facebook Failed To Inform Yahoo Of IP Issues Before Countersuing

Yahoo claims:

Contrary to an agreement between in-house counsel for Facebook and in-house counsel for Yahoo! to raise intellectual property issues with each other in the first instance, Facebook provided no notice to Yahoo! of any alleged infringement, and Facebook never attempted to resolve any alleged infringement of any of its patents by Yahoo! prior to asserting them in litigation. Indeed, the PTO did not even issue U.S. Patent No. 8,150,913 until April 3, 2012—the day Facebook asserted it.

This break in the agreement, and that fact that Facebook countersued with patents issued and that it had bought that day could lend weight to Yahoo's previous claim that Facebook's countersuit lacks "good faith". 

4. Facebook Couldn't Know Yahoo's Technology Violates Its Patents

Yahoo claims:

Facebook asserted its newly-acquired patents against aspects of Yahoo!'s products for which there is little to no publicly-available information. Unless Facebook has unlawfully acquired Yahoo! confidential business information, Facebook could not have developed a good-faith basis for many of the infringement allegations in its counterclaims.

Indeed, when I reviewed all of the patents Facebook was countersuing with, it was difficult to determine their validity of ones like Patent 6236978 because they claimed infringement by back end tech of Yahoo's. Facebook therefore may essentially be guessing, meaning it "failed to perform a good faith investigation into its counterclaims prior to asserting them" to the court. This could cause several of Facebook's patents, specifically No. 6,236,978No. 7,603,331No. 8,103,611No. 6,411,949U.S. Patent No. 6,216,133, and No. 6,288,717, to be thrown out.

5. Patents Facebook Is Countersuing With Were Illegally Filed

Yahoo says that Facebook patents No. 8,005,896 and No. 8,150,913 were improperly registered by Chris Cheah and C. Douglass Thomas. The inventors of the patents were improperly listed, and and additional filing was made to retroactively apply patent '913 to social networking. Yahoo says therefore "Every claim of the '913 patent is unenforceable due to inequitable conduct and every claim of the '896 patent is unenforceable under the doctrine of infectious unenforceability."

If the court concurs, these patents of Facebook's could be thrown out, further weakening its bargaining position in a settlement.

In conclusion, Yahoo makes some powerful and well-backed claims today, but it will come down to whether it and Facebook believe a court would throw out most of Facebook's countersuit. This "good faith" strategy from Yahoo is smart because no patents purchased after its initial infringement suit –whether from entrepreneurs and academics, the bundles it bought from IBM and Microsoft, or even future purchases from Sony or someone else, would save Facebook. Even if the risk of having its countersuit invalidated is low, it could be enough to force Facebook into a settlement.

Here's today's full filing from Yahoo:


Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...

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Facebook is the world's largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...

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