The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Yamana
Quick Pitch: Companies: Target your most influential fans on Twitter.
Genius Idea: Yamana is the latest product from Twtrland that helps companies pinpoint which Twitterers would be the best fit to promote their products.
Is a viral tweet the modern day smoke signal? Startup Twtrland thinks so. The company just launched a new product called Yamana to work in conjunction with their original service. The product is named after the indigenous people of Tierra del Fuego and the islands of Cape Horn.
"The Yámanas used smoke signals to spread messages. Today, messages spread via the social web. We see you as one of those people, standing on a hill," the website says.
Guy Avigdor and his two brothers created Twtrland and are now launching Yamana. Twtrland is a tools that helps you analyze people based on their tweets. Just enter your Twitter handle into the site and see a breakdown of your followers and which Tweets were the most popular.
Yamana aims to help marketers reach the "needle in the haystack" of Twitterers, so to speak, who will spread their message to their target audience on the social site.
Here's how Yamana works: A tweet will go out to an influential person on Twitter and provide them links to their personalized landing page. That page will require that they verify their identity and then — the best part — that influencer will receive a perk from the company that deemed them to be influential. It's similar to Klout perks in a way, except Yamana aims to be more accurate.
They hope this influential person will tweet about this gift, thereby organically promoting the company. Word of mouth marketing is what the guys behind Yamana aim to provide.
These influencers will not be Ashton Kutcher or Alyssa Milano, but people with 5,000 or so followers who happen to be very influential and engaging in a particular category.
Since small businesses don't typically have the capacity to hire someone to tweet about them, they're not able to utilize this powerful platform. With Yamana, small business owners have an opportunity to grow a Twitter following.
Yamana's website notes that its algorithms "sift through the social mess to reach the influencers and customers you would have otherwise either spent years trying to reach or would have never reached at all."
How does it do this? Yamana says its algorithm gets smarter overtime and learns to analyze social commentary.
The site is running pilots in industries such as music and fashion. With half a million monthly visitors to the site, clearly users are interested in testing it out.
There are two price models — per campaign and subscription model. There's no one price fits all; it depends on the campaign.
What do you think about Yamana? Tell us in the comments.
Image courtesy of iStockphoto, Tsuji
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
No hay comentarios:
Publicar un comentario