Social entertainment platform GetGlue on Monday revealed its redesigned website, which transforms GetGlue.com from just a check-in service into a personalized viewing guide for TV, movies and sports.
The makeover mirrors GetGlue HD, the company's second-screen experience on iPad that launched in August.
Unlike other TV guides often presented in grid format, the revamped GetGlue.com shows your guide (see above) as a scrolling list prioritized by what's on right now with labels for recommendations and new content.
"The personalized, smart guide helps users find what to watch on TV, streaming, and in theaters, all in one simple place," GetGlue CEO Alex Iskold tells Mashable
The guide also integrates friends' "Likes" and check-ins. GetGlue uses your check-ins to personalize the guide.
Because the new site de-emphasizes check-ins for music, books, games and topics, GetGlue still allows people to use the old version. The pivot away from those entertainment areas has drawn some early criticism.
The makeover hits the GetGlue iPhone app within the next month. An Android app redesign will follow.
GetGlue cleaned up the profile pages, moving your activity history to the bottom. On top now is the "My Watchlist" section, which houses your favorite shows and alerts you with orange notification pop-ups when a new episode is on or available to stream.
Other sections on the profile page include followers, following, who to follow, your movies, your shows, your sports and teams as well as your stickers you've earned by checking in.
The "Feed" tab resembles Facebook's Timeline and shows a stream of your friends' activity. For each show, movie and sports event, you can see the hot comments, real-time conversations and related media content such as images, videos, links and reviews. The tab also shows real-time scores and stats.
"You no longer have to browse different sites to stay on top of your shows, just check-in and get all the content in one place," Iskold says.
Do you like or dislike GetGlue.com's makeover? Compare it to the old version here, then let us know.
BONUS: Check Out GetGlue's Fun-Filled Office
GetGlue is a sticker paradise. Huge variants of GetGlue stickers adorn the walls of the office from the elevator to the break room.
Given the startup's focus, loving pop culture is practically a job requirement. All job applicants are required to sign-up with GetGlue and attach their favorite movies and TV shows as part of the application process.
GetGlue's stickers are printed in New York state and mailed directly to fans. Earn 20 stickers and get a free sheet sent to your door. The physical stickers are a huge hit with users.
Rather than cubicles, GetGlue uses tables for its staff -- which is largely comprised of developers and product employees.
On a Thursday afternoon, the GetGlue employees were plugged in to their work.
This employee just happened to be wearing his GetGlue shirt. He wanted us to see his employee pride.
It's a bird, it's a plane, it's Super GetGlue Employee!
In addition to the bigger team tables, some employees have smaller desks facing one another. Still, no cubes in this office.
The wall in the break room has this great Dexter poster.
True Blood is one of the most popular shows on GetGlue and super fans actually bid on exclusive stickers on the after-market.
This wall shows off some of GetGlue's media and press mentions.
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