As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining that consumers respond well to images and humor, for instance, have begun to use both. Others have found that new channels, like Pinterest and Reddit's "Ask Me Anything" section, are effective promotional tools. We've rounded up these and other emerging trends in the social media marketing space, above.
To learn even more about the latest trends in the media space, attend our Mashable Media Summit this Nov. 2 at the TimesCenter in NYC. Limited tickets are still available
Mashable Media Summit Information
Date: Friday, Nov. 2, 2012
Time: 10:00 a.m. – 5:00 p.m.
Location: The TimesCenter, 242 West 41st Street, New York, NY 10036
Tickets: Purchase tickets on Eventbrite.
A Look Back at Last Year's Mashable Media Summit
The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.
We had a packed house in attendance for this year's Media Summit.
Pete Cashmore, founder and CEO of Mashable, speaks on the future of social media, its current landscape and what trends to expect for 2012.
This year's Media Summit was located at the Times Center in New York City.
Mashable's community manager Meghan Peters chats with Katie Rogers, social media manager at The Washington Post; Anthony De Rosa, social media editor at Reuters; and Drake Martinet, social media editor at AllThingsD.
Brian Stelter, a media reporter and blogger at The New York Times speaks at the Media Summit.
Eli Pariser, author and chairman of the board at MoveOn.org, discusses how human editors and algorithms can work together to get users clicking on content that matters.
Adam Ostrow, executive editor and senior vice president of content, Mashable speaks with Vadim Lavrusik, journalist program manager of Facebook, about how the social network's new features can help journalists.
Sports Illustrated Group editor, Terry McDonell, talks about the magazine's transition from print to digital with Mashable's Editor in Chief Lance Ulanoff.
Josh Koppel, co-founder and chief creative officer of ScrollMotion, speaks on the reinvention of content experience and engagement.
Christy Tanner, TV Guide's general manager and executive vice president, explains how technology is changing entertainment for better and for worse.
A member of the audience asks TVGuide general manager and EVP Christy Tanner about technology's changes to the entertainment industry.
Tor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen. Here he is at age 14.
Tor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen.
Tony Haile, CEO of Chartbeat, discusses how real time data changes what you should be doing.
Faris Yakob, chief innovation officer of MDC Partners' kbs+p and founding partner of Spies & Assassins, covers from art and copy to arduinos and code, and how important it is to be awesome.
Larry Solomon, AT&T's senior vice president of corporate communications, announced that 4G LTE will be coming to New York City.
Special thanks to our presenting sponsor, AT&T.
Bloomberg TV anchor Emily Chang talks tech with Foursquare's General Manager Evan Cohen.
Lauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, founder and chief marketing officer of Gilt Groupe?; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.
Lauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, Founder and chief marketing officer of Gilt Groupe?; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.
Mashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.
Mashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.
Mashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.
Michael Lazerow, founder and CEO of Buddy Media talks about the rules of content that need to be changed for social media.
The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.
We had a packed house in attendance for this year's Media Summit.
Pete Cashmore, founder and CEO of Mashable, speaks on the future of social media, its current landscape and what trends to expect for 2012.
This year's Media Summit was located at the Times Center in New York City.
Mashable's community manager Meghan Peters chats with Katie Rogers, social media manager at The Washington Post; Anthony De Rosa, social media editor at Reuters; and Drake Martinet, social media editor at AllThingsD.
Brian Stelter, a media reporter and blogger at The New York Times speaks at the Media Summit.
Eli Pariser, author and chairman of the board at MoveOn.org, discusses how human editors and algorithms can work together to get users clicking on content that matters.
Adam Ostrow, executive editor and senior vice president of content, Mashable speaks with Vadim Lavrusik, journalist program manager of Facebook, about how the social network's new features can help journalists.
Sports Illustrated Group editor, Terry McDonell, talks about the magazine's transition from print to digital with Mashable's Editor in Chief Lance Ulanoff.
Josh Koppel, co-founder and chief creative officer of ScrollMotion, speaks on the reinvention of content experience and engagement.
Christy Tanner, TV Guide's general manager and executive vice president, explains how technology is changing entertainment for better and for worse.
A member of the audience asks TVGuide general manager and EVP Christy Tanner about technology's changes to the entertainment industry.
Tor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen. Here he is at age 14.
Tor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen.
Tony Haile, CEO of Chartbeat, discusses how real time data changes what you should be doing.
At Mashable Media Summit, we announced the Mashable Publisher Platform, a new editorially curated syndication experience that brings content from select publishers to our site.
Faris Yakob, chief innovation officer of MDC Partners' kbs+p and founding partner of Spies & Assassins, covers from art and copy to arduinos and code, and how important it is to be awesome.
Larry Solomon, AT&T's senior vice president of corporate communications, announced that 4G LTE will be coming to New York City.
Special thanks to our presenting sponsor, AT&T.
Bloomberg TV anchor Emily Chang talks tech with Foursquare's General Manager Evan Cohen.
Lauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, founder and chief marketing officer of Gilt Groupe?; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.
Lauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, Founder and chief marketing officer of Gilt Groupe?; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.
Mashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.
Mashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its rela
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