192: 64 artists each with accounts on Twitter, Facebook and NBC.com blogs
9: Coaches and host Carson Daly on Twitter and Facebook
7: The Voice on Twitter, Facebook, Pinterest, Tumblr, Instagram, Google+ and Youtube
4: Purrfect the Cat and Cee Lo's Lady on Facebook and Twitter
4: Milian on Facebook, Twitter, Instagram and Tumblr
Season three is delivering more engaged audience in terms of voting with 68% of viewers voting compared to 39% in season two.
Total votes in first 5 episodes was almost 2 times higher than season two
Online votes increased +87%
SMS votes increased +130%
iTunes is delivering 5 times as many votes in season three
Facebook is delivering over 2.5 times more votes than last season
Outside the studio where The Voice is taped, Joe Anthony watches the action on TV and tweets from the show's multiple accounts (Twitter and Instagram) on his laptop. He's one half of the duo manning the Twitter handles, along with Jessica Torrez-Riley (Facebook and Tumblr).
Host Carson Daly participates in the social activity, too, during commercial breaks as well as before and after the televised singing competition, which debuted in 2011:
"The social media response is one of the biggest reasons we were nominated for the Emmy."
"The social media response is one of the biggest reasons we were nominated for the Emmy."
"We're not worried about what other shows are doing," Daly previously told us.
The Voice earned an Emmy nod in 2012 for best reality-competition series, in a year where rival show and perennially nominated American Idol was somewhat not surprisingly left off the ballot.
'The Voice' Expands Onto More Social Networks
"This year, we expanded our social presence beyond Facebook, Twitter, YouTube and Instagram to also include Pinterest, Tumblr and Google+, as well as added second-screen implementations with Zeebox and The Voice Live app," Robert Hayes, EVP of Digital Media at NBC Entertainment, told Mashable.
Those efforts resulted in impressive season-over-season stats:
What changed and got viewers even more involved than they already were?
The Voice introduced Milian and voting via a slick Facebook Timeline app in season two and added more social goodies in season three: To incite even more social buzz, producers made a few tweaks, including bigger teams, steals and the knockout rounds.
Coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton built teams of 16 artists. And during the battle rounds, coaches got two steals each, which will let them snag losing contestants. The new knockout rounds added drama as each contestant found out which other artist he or she competed against just minutes before performing. Losers were immediately eliminated.
The Voice also rebranded its "5th Coach" Facebook app into the "The Voice Live" experience, a more interactive second-screen app that aggregates digital content for fan engagement.
With Facebook voting, fans got another way to vote online in addition to voting at NBC.com, the NBC Live app and the NBC app. That built on season one when The Voice became the first televised singing competition in the U.S. to allow iTunes sales to count as votes.
The Voice Live app, which came out during the live voting rounds, for Facebook, NBC.com and tablet allowed viewers to chat online, participate in question-and-answer sessions, watch video highlights organized by what's popular on Twitter and play a fantasy football-like game based on a points system.
An online after show (pictured above), taped after each results show with Milian at the helm with help from more social media folks, keeps the conversation going.
The Voice winner (one of the contestants below) will be crowned during the Dec. 18 finale, which starts at 9 p.m. ET. and includes performances from Rihanna, Kelly Clarkson, Bruno Mars and The Killers.
Images via Greg Baroth for Mashable or NBC Universal
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