Startup Lets You Sell Stuff Left Over From Your Break Up

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Never Liked it Anyway

Quick Pitch: A marketplace for unwanted items left over after a relationship break up.

Genius Idea: Connecting the sentimental with the practical

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We've all experienced it – a romantic break up usually leaves you with a bunch of stuff that first makes you cry, then makes you angry, and after a while you just want to get rid of it all.

Enter Never Liked it Anyway, a simple marketplace that gives users a way to get rid of the stuff they no longer need, usually at a discounted "break up" price.

It could be a good bargain for someone hunting for good deals, too; one item, for example, is a $70 leather jacket, now sold for mere $15.

Bella, the website's owner, claims she did not receive any funding, and doesn't come from a coding background. Instead, she chose a premium WordPress theme for the site, hoping that the story behind the items will intrigue users more than fancy technicalities.

Indeed, the service is very simple, but what makes it interesting are the stories behind the items, which usually describe some details about the romantic relationship which yielded the item in question. The service also enables sellers to choose a "break up phase" related to the items they sell.

If users start flocking to the service (at the moment, there's only a couple items for sale in stock) and keep writing sassy descriptions for the items they sell, the site might turn into an interesting little community.

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Series Supported by Microsoft BizSpark

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The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.