The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Tracky
Quick Pitch: Tracky is an application that boosts productivity by cutting Internet clutter. The web and mobile app brings email, chat, task collaboration and file sharing to one place.
Genius Idea: Tracky is an application for planning, collaborating and getting tasks done. From the platform, share goals, news and finished tasks onto Twitter, Facebook and Pinterest.
To the Tracky team, the Internet is an over-saturated place where people at work are bombarded with applications and tabs. The Tracky solution is simple — cut out the number of inboxes, social networks and applications people use to complete giant to-do lists.
By using this social collaboration platform, busy bees can reduce jumping from project management tools such as Basecamp to Google Docs, email, instant messaging and calendars. Users can connect to Twitter, Facebook and Pinterest and share out information from within the app.
"It really allows you to take a bunch of apps you are using to manage professional and social onto one platform," Jennifer Gosse, chief marketing officer of Tracky told Mashable. "It's an all-in-one tool. Tracky lets you have private presence or work with a team. You can also push out information."
The task-management platform lets users sign up and work publicly or privately. Users can invite team members to private chats or procure public feedback.
Tracky lets people create and organize tasks — called tracks. Tracks look like tweets within the interface and show up in real time. Tasks may be organized by date created, time updated or by due date, and tagged with priority.
Bare bones, Tracky is a virtual to-do list. There's also the gratification of checking something off when completed. Each task can be assigned a due date in the calendar and can be uploaded with attachments. Share events with friends or families and include pictures, Microsoft Excel sheets or Word documents.
Companies may use Tracky to get feedback from employees or customers. Simply ask a question to start off a conversation thread.
Tracky's main appeal is as an online task manager. Individuals can assign tasks, giving the reigns of a project to one or more people. It keeps documents together and organized as efficiently as popular project management tool Basecamp does.
Tracky works as a social network as a platform built on the ease of social discovery. Users can connect with people in the same industry or seek out nearby groups with the app's geo-location feature.
Local startups can get in touch with each other. Companies looking for a developer, for example, can search within Tracky's network of users to find relevant talent.
The network's public profiles cut out the need for an About.me profile. Professionals can list their business affiliations, company title and a few sentences about themselves. They can also connect all their social network accounts onto their Tracky page for easy access.
The work-efficient platform is free for now in the private beta stage, and cost $5 per user a month for an unlimited account. The free plan will cover up to five projects and up to 100 MB of file storage. The unlimited plan will cover unlimited projects and up to 1 GB of file storage per person. There are corporate plans that are offered on "Tracky scales."
The current mobile application is only available on iOS, but will be available on Android markets in the next few weeks.
Would this app make your job easier? Are you using similar applications to better manage your work day? Which ones? Sound off in the comments.
Image courtesy of Flickr, ClickFlashPhotos
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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