Viddy, the hot social video editing and sharing app, has racked up millions of ordinary users and a whole host of celebrity participants.
Perhaps leery of video, brands are not signing up to the network quite as fast. Nonetheless, there are some early-adopter corporate Viddy accounts worth checking out. We've taken a look at six brands currently using Viddy in smart and savvy ways.
Discover which brands we're highlighting and why. We have included a sample clip from each, so have your say in the comments below: which brand is using the service most effectively and why?
1. DVF
The Diane von Furstenberg fashion brand is a big user of the social video platform.
As well as using Viddy to show mini-clips of Diane and "everyday" footage, DVF joined forces with Viddy during New York's Mercedes Benz Fashion Week.
DVF staffers used the app to shoot exclusive behind-the-scenes footage as they prepped for the show, encountered celebs. The event highlights were then cross-posted to the DVF Facebook page.
Giving fans an insider glimpse is a clever way to make the most of short-form video — viewers feel like they can enjoy special access to a brand they admire.
2. Red Bull UK
Because it only recently added its Viddy account, Red Bull UK has only created a handful of viddys, but every single one is worth watching.
The beverage brand keeps tight to its sports/action message with footage of the recent Red Bull-sponsored Empire of Dirt BMX contest. Such events are ripe for the "highlights reel" treatment. The content is incredibly shareable, and Red Bull's editing of the clips is simply superb.
We hope to see more of the same in the future from Red Bull — we think the brand has found a match made in heaven with Viddy.
3. General Electric
General Electric has made great use of Viddy with its small selection of well-edited clips, which offer viewers a peek at its cool technology and premises.
While the company has only posted three clips so far, they are perfectly suited to Viddy's 15-second format. Each provides a visual insight to the brand in a format that is accessible and fun for Viddy's youthful audience, especially when longer, more explanatory YouTube videos might not.
4. Warner Bros Records
Warner Bros. Records appears to be testing the Viddy waters. It has created a dozen clips, featuring just one artist: American rapper Waka Flocka Flame.
The clips are primarily behind-the-scenes footage from music video shoots. They are surprisingly effective, thanks to Viddy's cool filters and music effects.
While we like the style the Warner Bros. viddys thus far, we might question the need in the future for separate Viddy accounts for individual artists. Perhaps the brand can reserve the main account for a "best of" collection of curated content.
5. Southwest Airlines
Southwest Airlines has uploaded a variety of content to Viddy, from light-hearted "guess the airport" challenges to in-flight footage to what can only be described as good, honest plane porn.
Recently, the airline used Viddy to host fun competition. It challenged users to create a Southwest-themed Viddy for the chance to win roundtrip plane tickets to the Sundance Film Festival.
With fresh content every few weeks or so, it seems Southwest plans to use the platform as one tool in its wider social media dashboard, taking advantage of the unique proposition Viddy offers brands.
6. The Muppets
Finally, The Muppets brand is no stranger to social media, and it got in on the Viddy action quite early on.
Ahead of the release of The Muppets movie in November 2011, the Disney-owned entertainment brand teamed up with Viddy for a production pack, which contained content and special effect filters that featured The Muppets. The super-shareable clips featuring each of the main characters were also posted online to promote the movie.
The Muppets-Viddy partnership is particularly exciting, as it shows how the tool could play a part in movie marketing. For example, it would be the perfect platform to issue a series of teaser clips.
We look forward to seeing how other brands use Viddy, as more sign up to the service. Have you seen any other interesting uses? Have your say in the comments below.
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