Watch previous episodes of Behind the Launch here!
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to provide a deeper look into the startup experience.
This week on Behind the Launch, Vungle unleashed its first press release, announcing $2 million in funding. But a lot goes into that seemingly simple one-page announcement. Startups teams have to craft a point of view, a voice and a personality to define the brand, and the startup needs a clear mission statement. Here, we watch the Vungle team pow-wow to throw around adjectives — from "disruptive" to "bold" — to better understand who they are, what Vungle stands for and where it fits in the tech ecosystem. How does your startup brand itself, and how did you flesh out the verbiage? Let us know in the comments.
Check out the extended footage above, and join the conversation on Twitter, #BehindTheLaunch.
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC's, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
Zain Jaffer, CEO and Co-Founder — A successful and zany entrepreneur since age 15, Zain launched his first Internet company and built-up an impressive list of clients, including Google, Mozilla Firefox, MTV and Hilary Duff, before his 18th birthday. British.
Jack Smith, Co-Founder — Self-described lunatic marketer and hacker. Started his career as a freelance web designer at age 13, founded a video startup, MediaRoots, in college. Met Zain at King's College London University in 2009. British.
Bryant Chou, CTO — Full stack engineer and software architect with more than five years of experience developing mobile apps. He's an enthusiastic traveler who'll share his travel tales with you over a cold beer. American.
Marta Bulaich, Chief Yoga Officer — Marta's first job was with the masterminds behind the TV infomercial legends Chia Pet and Clapper. After a career of working with various startups and venture capital firm, she came to Vungle to do public relations and center their chi in full lotus. American.
Ben Lindsey, Senior Software Engineer — A veteran of four Silicon Valley startups with experience in Internet advertising, large scale databases and agile programming. When not slinging code, you cam find him cooking organic food, listening to electronica, backpacking around the world or running marathons.
Colin Behr, Director of Business Development — Previously founded an Internet company, CyberPlanet Ltd, with Zain in 2004, and then moved to San Francisco to start another venture. Colin eventually went to University but dropped out after speaking with Zain about his new venture, Vungle.
Ray Myers, Software Engineer — 25-year-old Linux geek who loves robotics and has been programming since he was 7. Ray is a Shotokan karate third-degree Black Belt, but you can usually find him at his computer, trying to make robots bend to his will. American.
David Oh, Director of Business Development — By the power of the Force, David trained and honed his skills in marketing, game production and business development in the video game industry. He has crafted business deals with leading brands such as Ubisoft, Google, HP and Humana. David enjoys mountain biking and hiking in Tatooine, with his sidekick Sarah, Empress of Chihuahuas.
Sarah Vungle, Resident Pooch — Sarah spends her days guarding the Vungle fortress and keeping peace amongst the engineering and business tribes. She enjoys battling the evil empire and licking the soles of her paws.
Series presented by Internet Explorer
Behind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we're headed.
Image courtesy of iStockphoto, lightkeeper
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