The photo sharing app Instagram has redesigned its web view, allowing users to comment and like photos in the browser — making the popular mobile app an interactive web experience for the first time.
The switch comes just three days after Instagram's first update since its acquisition by Facebook.
Instagram aligned the aesthetics of its website with its app, adding a blue banner on the side. The website also show the images much larger, as TheNextWeb pointed out, taking advantage of the increasing picture quality of camera phones.
Still, some users reported trouble with commenting, and many people were surprised to discover it absent a big announcement from the company.
Instagram did not respond to requests for comment. We'll update this story as soon as we hear back.
One possibility: this sudden update could well be intended to combat Hootsuite's new Instagram integration that allows comments and Likes; this was announced earlier Thursday.
Instagram was launched in 2010 and purchased by Facebook for $1 billion in April. The deal is still in its final stages, however. Given the recent rise of Facebook stock, it could end up being worth much more than a billion dollars.
Will you Like and comment on Instagram pics via the web? Tell us in the comments.
BONUS: 12 Extravagant Instagram Pics by the Rich and Famous:
Ludacris doesn't have to worry about a no-parking zone when it's his Ferrari 458 Italia next to a private plane.
"Conn. we on the way!!! Show will be crazy tonight!" - Ludacris
The model poses seductively in her eponymous swimsuit line.
"Shoooooting. Wearing Chrissy Teigen for @Dineila!" - Chrissy Teigen
Singer Justin Bieber 'grammed this photo of professional boxer Floyd Mayweather, Jr. next to a crap-load of cash (and apparently on a private plane).
"That's why they call him money Mayweather." - Justin Bieber
He has a doctor's prescription, don't worry.
"Jus Another Day #execbranch." - Snoop Dogg
Mattel made a limited edition Nicki Minaj Barbie doll to be auctioned off for Project Angel Food, a charity that provides food to people battling HIV and AIDS.
"Introducing my new minajesty!!!" - Nicki Minaj
Reality star Kim Kardashian strips down with sisters Khloe and Kourtney to promote a new season of their hit show.
"Season 7 of Keeping Up With the Kardashians starts tomorrow!!!! OMG." - Kim Kardashian
The Victoria's Secret model documented her hairdo as she readied for this year's Met Gala.
"The do..." - Rosie Huntington-Whiteley
Fashion risk-taker and singer Rihanna is clearly in awe of her unbelievable heels.
"I wanted to be ssssick!!!!!!! #specialdelivery." - Rihanna
Although it's dark, you can tell Drake's backstage experience is plush, to say the least.
"Vibes backstage." - Drake
As a Maxim girl, TV personality and actress Audrina Patridge gets to attend beach parties like this one.
"Maxim beach party with curve appeal." - Audrina Patridge
This was taken shortly before reality TV star Brody Jenner's race car crashed into actor Eddie Cibrian's at the Toyota Pro/Celebrity Race in Long Beach, Calif.
"My beautiful car before the wreck.. Not the way I wanted the race to turn out but everybody likes a good wreck!!" - Brody Jenner
The designer has a VIP admirer.
"Always nice to come home to this on your door step." - Nicky Hilton
Ludacris doesn't have to worry about a no-parking zone when it's his Ferrari 458 Italia next to a private plane.
"Conn. we on the way!!! Show will be crazy tonight!" - Ludacris
The model poses seductively in her eponymous swimsuit line.
"Shoooooting. Wearing Chrissy Teigen for @Dineila!" - Chrissy Teigen
Singer Justin Bieber 'grammed this photo of professional boxer Floyd Mayweather, Jr. next to a crap-load of cash (and apparently on a private plane).
"That's why they call him money Mayweather." - Justin Bieber
He has a doctor's prescription, don't worry.
"Jus Another Day #execbranch." - Snoop Dogg
Mattel made a limited edition Nicki Minaj Barbie doll to be auctioned off for Project Angel Food, a charity that provides food to people battling HIV and AIDS.
"Introducing my new minajesty!!!" - Nicki Minaj
Reality star Kim Kardashian strips down with sisters Khloe and Kourtney to promote a new season of their hit show.
"Season 7 of Keeping Up With the Kardashians starts tomorrow!!!! OMG." - Kim Kardashian
The Victoria's Secret model documented her hairdo as she readied for this year's Met Gala.
"The do..." - Rosie Huntington-Whiteley
Fashion risk-taker and singer Rihanna is clearly in awe of her unbelievable heels.
"I wanted to be ssssick!!!!!!! #specialdelivery." - Rihanna
Although it's dark, you can tell Drake's backstage experience is plush, to say the least.
"Vibes backstage." - Drake
As a Maxim girl, TV personality and actress Audrina Patridge gets to attend beach parties like this one.
"Maxim beach party with curve appeal." - Audrina Patridge
This was taken shortly before reality TV star Brody Jenner's race car crashed into actor Eddie Cibrian's at the Toyota Pro/Celebrity Race in Long Beach, Calif.
"My beautiful car before the wreck.. Not the way I wanted the race to turn out but everybody likes a good wreck!!" - Brody Jenner
The designer has a VIP admirer.
"Always nice to come home to this on your door step." - Nicky Hilton
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