viernes, 13 de julio de 2012

Facebook Releases “Weddings and Celebrations” Feature, Maturing With Executives

Facebook released a new "Weddings and Celebrations" feature that will display special events, starting with engagements and weddings, along with friends' birthdays on the social network.

The feature, which begins rolling out today, is automated based off the changing of a relationship status to "engaged" or "married." Appearing above birthdays on the homepage, users can click on the update and congratulate either member of the couple, as well as add one of the members as a friend, without leaving the page.

Yesterday, Facebook redesigned its events page, adding list and calendar views. However, a Facebook spokesperson tells us that "Weddings and Celebrations" will not be added to the list or calendar views. It will only appear on the homepage.

It's interesting to note that  Facebook executives Mark Zuckerberg, Chris Cox and Andrew "Boz" Bosworth, who are all 30 or younger, recently got married. A network born from a Harvard dorm room and raised on pictures of keg stands, the service may be maturing with its founder and leaders.

"Facebook has become a unique way people share and congratulate friends around exciting life events such as engagements and weddings or the arrival of a child," a Facebook spokesperson said in a press release.

However, the increased awareness of friends' special occasions may not be good for all users. Perpetually reminding singles of their friends' engagements and wedding could lead to sad or jealous users. Seeing a friend's wedding that you aren't invited to could even lead to falling-outs. Of course, this would happen with check-ins and photos anyway. This is just an added reminder that is sticky on the homepage.

The feature could be a sign of things to come, especially as Zuckerberg and Facebook executives age and start having kids. Could " Weddings and Celebrations" come to encompass the birth of a child? Facebook currently caps membership at age 13, so you could only write on the parents' wall, not the newborn. But who knows, maybe that policy will change, too.


Facebook is the world's largest social network, with over 845 million monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Mark Zuckerberg is the founder and CEO of Facebook, which he started in his college dorm room in 2004 with roomates Dustin Moskovitz and Chris Hughes. Zuckerberg is responsible for setting the overall direction and product strategy for Facebook. He leads the design of Facebook's service and development of its core technology and infrastructure. Earlier in life, Zuckerberg developed a music recommendation system called Synapse and a peer-to-peer client called Wirehog. However, he abandoned both to pursue new projects. Zuckerberg...

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Cox is the Vice President of Product at Facebook, where he is responsible for organizing Facebook’s product strategy and overseeing the product management and design functions. Chris joined Facebook in 2005 as a Software Engineer and was instrumental in implementing first versions of key Facebook features, including News Feed and Inbox. He then became Director of Human Resources where he drove the development of Facebook’s mission, values, and people strategy. Christopher holds a bachelor’s degree in symbolic systems with...

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Andrew, or Boz as most know him, graduated from Harvard in 2004 before working as a developer on Microsoft Visio for almost two years. He joined former student Mark Zuckerberg at Facebook in January of 2006 where he created News Feed. He also created many early anti-abuse systems, some of which are still in production. After working briefly on site speed and site reliability Andrew created and ran a program called bootcamp to help grow the engineering team and...

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