domingo, 26 de agosto de 2012

Elegant Design Philosophy Simplifies Digital Cameras [VIDEO]

Who says digital cameras must be designed just like their analog counterparts? Designer Andrew Kim has another idea for cameras of the future, creating a simpler philosophy in this design concept for Pentax.

Kim sees the camera world divided into three parts: complicated digital SLRs, easy-to-use point-and-shoot cameras, and then what he calls the "Goldilocks zone," encompassing the high-quality yet complicated nature of the newest mirrorless cameras such as the Canon EOS M and the Nikon 1 J2.

Instead of a plethora of menus, buttons, knobs and dials, Kim concentrates on a single control, functioning as both a wheel and all-purpose button. Even the LCD has been simplified, where only three actions are possible with the touchscreen: playback, flash and a visual representation of exposure level.

Is this what Apple would do if it were to design its own camera? That single wheel reminds us of the clickwheel on the first iPod. In a world where the majority of photos are taken on smartphones, it's about time a thoughtful designer figured out ways to simplify digital cameras.

What do you think of this design? Do you think smartphone cameras will reaches such a high quality level that other cameras will be obsolete, except perhaps for professionals?

Bonus gallery: Here's Canon's EOS M mirrorless camera:

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