Pop megastar Lady Gaga just revealed on her Little Monsters social network that her forthcoming album, Artpop, will be an app-based multimedia experience for iPhone, iPad, mobile and the desktop.
The experience will be "completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more still in the works," she says.
Gaga announced the name of the album on Twitter in August, at which time she shared these Instagrams:
"You inspired me to create something that communicated with images, because YOU do, YOU communicate with me and each other with .gifs and pictures, and artwork, graphics ALL DAY 24/7/ YOU'RE an ARTPOP generation," Gaga adds.
Artpop, which will also be available in physical and digital formats, is rumored to come out in late 2012 or early 2013. Gaga suggests fans "start asking for IPADS FOR XMAS!!" hinting possibly at a post-holiday release.
Gaga isn't the first artist to take a more app-centric approach to her album releases. Bjork's 2011 album, Biophilia, was available as an iPad app and was partially inspired by the iPad's touch screen technology.
What do you think of the way musicians are using digital and social to enhance and augment the album experience? Let us know in the comments.
BONUS: Lady Gaga's Social Network Opens to All the Little Monsters
Here's how the site looked like in February (it has much of the same functionality now with a few tweaks):
Pop megastar Lady Gaga has pierced her powerful, digitally-willing paws deeper into the online world with the closed beta launch of her new social network.
LittleMonsters.com -- the first product created by startup Backplane -- gives Gaga's fans an outlet to create or share Gaga-related content, interact with fellow "Little Monsters" and publicly show whether they like what other users post.
You can sign up for an invite here.
The social network, which has been around for four weeks now, has doled out roughly 10,000 codes, including one to Mashable.
With a look like Pinterest and a popularity-vote feel like Reddit, the Little Monsters website appears to be latching on to what's hot on the web right now: sharing visuals and rating content.
Backplane CEO and co-founder Matt Michelsen told Mashable that this site and future Blackplane projects have one core mission: "Unite people around interests, affinities and movements."
In a quick test-run, I easily posted a link to a previous story I wrote titled, "How Lady Gaga Used the Web to Propel Her Last Album."
Lady Gaga, who Backplane has said put significant amount of time and energy into the new social network, has already liked many items posted by users.
Users can credit things that gave them inspiration for their own posts.
Little Monsters can use editing tools on the site before they post something.
Users can post directly on the homepage or on their profiles.
Aside from liking posts and creating them, Little Monsters can interact with each other through the messaging system. Each user is given an @LittleMonsters.com email address.
A tab on the homepage turns red if activity such as someone becoming a fan or liking a post. The pull-down bar shows the activity.
The "Monsters" tab shows top users and new users.
The search bar lets users search for friends or fans they know by name.
The "Events" tab lists upcoming Lady Gaga-related events and shows which users will be attending.
Some events can be symbolic.
The homepage frequently updates.
Blackplane projects have one core mission: "Unite people around interests, affinities and movements."
To help complete that goal of creating communities (they don't necessarily have to be social ones), Backplane will look to its expanding staff and four co-founders, several of which have tech backgrounds working at Google, Palantir Technologies and Yahoo. The four people leading the way are Backplane CEO Matt Michelsen, Lady Gaga's manager Troy Carter, former Google designer Joey Primiani (pictured) and former Palantir director of operations Alex Moore.
Pop megastar Lady Gaga has pierced her powerful, digitally-willing paws deeper into the online world with the closed beta launch of her new social network.
LittleMonsters.com -- the first product created by startup Backplane -- gives Gaga's fans an outlet to create or share Gaga-related content, interact with fellow "Little Monsters" and publicly show whether they like what other users post.
You can sign up for an invite here.
The social network, which has been around for four weeks now, has doled out roughly 10,000 codes, including one to Mashable.
With a look like Pinterest and a popularity-vote feel like Reddit, the Little Monsters website appears to be latching on to what's hot on the web right now: sharing visuals and rating content.
Backplane CEO and co-founder Matt Michelsen told Mashable that this site and future Blackplane projects have one core mission: "Unite people around interests, affinities and movements."
In a quick test-run, I easily posted a link to a previous story I wrote titled, "How Lady Gaga Used the Web to Propel Her Last Album."
Lady Gaga, who Backplane has said put significant amount of time and energy into the new social network, has already liked many items posted by users.
Users can credit things that gave them inspiration for their own posts.
Little Monsters can use editing tools on the site before they post something.
Users can post directly on the homepage or on their profiles.
Aside from liking posts and creating them, Little Monsters can interact with each other through the messaging system. Each user is given an @LittleMonsters.com email address.
A tab on the homepage turns red if activity such as someone becoming a fan or liking a post. The pull-down bar shows the activity.
The "Monsters" tab shows top users and new users.
The search bar lets users search for friends or fans they know by name.
The "Events" tab lists upcoming Lady Gaga-related events and shows which users will be attending.
Some events can be symbolic.
The homepage frequently updates.
Blackplane projects have one core mission: "Unite people around interests, affinities and movements."
To help complete that goal of creating communities (they don't necessarily have to be social ones), Backplane will look to its expanding staff and four co-founders, several of which have tech backgrounds working at Google, Palantir Technologies and Yahoo. The four people leading the way are Backplane CEO Matt Michelsen, Lady Gaga's manager Troy Carter, former Google designer Joey Primiani (pictured) and former Palantir director of operations Alex Moore.
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