sábado, 15 de septiembre de 2012

Zynga Counters EA Lawsuit With Allegations Of Anti-Competitive Behavior

Zynga just filed its legal response to Electronic Arts' copyright lawsuit. The response has three parts: A motion to strike portions of EA's suit; an "answer and demand for jury trial" on other portions of the suit; and a counterclaim from Zynga.

I've embedded Zynga's full responses below. Here's the initial statement from Zynga's general counsel Reggie Davis:

Today we responded to EA's claims which we believe have no merit. We also filed a counterclaim which addresses actions by EA we believe to be anticompetitive and unlawful business practices, including legal threats and demands for no-hire agreements. We look forward to getting back to focusing all our efforts on delighting our players.

The juiciest of the three responses is the counterclaim, which alleges that EA was so incensed by the departure of several of its executives for Zynga that it tried to pressure Zynga into entering a "no hire" agreement. (You may recall that Apple, Google, Adobe, Intel, Intuit, Pixar, and Lucasfilm have all been embroiled in an antitrust lawsuit of their own over allegations of "no poach" agreements.)

Zynga writes:

The truth is that despite years of trying to compete, and spending more than a billion dollars on acquisitions, EA has not been able to successfully compete in the social gaming space and was losing talent, particularly to social gaming leader Zynga. Desperate to stem this exodus, EA undertook an anti-competitive and unlawful scheme to stop Zynga from hiring its employees and to restrain the mobility of EA employees in violation of the spirit of the antitrust laws and California public policy. EA sought, by threat of objectively and subjectively baseless sham litigation, what it could never lawfully obtain from Zynga – a no-hire agreement that would bar Zynga's hiring of EA employees.

To illustrate this point, Zynga quotes an email supposedly from EA CEO John Riccitiello to former EA executive and then-Zynga COO John Schappert (who has since departed Zynga as well):

Some of our people will always leave. But they are leaving for one place — Zynga. … I get that they can reach out. The question is what happens when they do. Listen and send them back to me, or their boss at EA. Or, listen, nod and lend a hand…. We are crossing into a place I don't think we want to be… But I believe you can and should find more talent outside of EA.

The counterclaim also describes an exchange between Zynga's lawyers and EA's:

EA's General Counsel communicated to Zynga that Mr. Cottle's departure had intensified EA's concern about losing talent to competitors and increased Mr. Riccitiello's wrath toward Zynga by again making him look bad to his Board, shareholders and the gaming community. … Mr. Riccitiello was placing "extraordinary pressure" on the EA legal team to finally obtain a go-forward no-hire agreement – unrelated to Zynga's hiring of Mr. Cottle – that would prohibit Zynga's future ability to hire EA employees. If Zynga refused to agree to the no-hire, then Mr. Riccitiello wanted Zynga to know he would file an objectively and subjectively baseless sham lawsuit against Zynga for the express purpose of chilling Zynga's future hiring of EA employees and discouraging EA employees from seeking out or accepting employment with Zynga.

Zynga concludes by requesting an injunction prohibiting EA from "objectively and subjectively baseless sham litigation against Zynga" and "from interfering with Zynga's business relations with potential and actual employees in violation of California's Unfair Competition Law and public policy."

The other parts of the lawsuit deal more directly with EA's allegations that Zynga's game The Ville "copied the original and distinctive expressive elements of The Sims Social in a clear violation of U.S. copyright laws." First, there's a motion to strike elements from EA's lawsuit, including allegations about other Zynga games, reference to The Sims (the predecessor to The Sims Social), and quotes from the blogosphere (yes, the motion uses the word "blogosphere"). Zynga argues that EA's suit boils down to one question: "Does Zynga's game, The Ville, copy protectable elements of EA's game, The Sims Social?" Everything else, Zynga says, amounts to "an unrestrained ramble of immaterial, inflammatory, and prejudicial allegations that have no bearing on the issue at hand."

In other words, it's easy to make Zynga look bad with all the complaints that have surfaced in the past around how it has allegedly copied competitors' games, so the company wants the court to ignore all that other stuff and focus on The Ville vs. The Sims Social.

As for that central question, Zynga points to its own games YoVille and Cafe World, which came out before The Sims Social, as clear antecedents to The Ville. It also says that certain elements of those games, such as "sitting on a couch watching TV, taking a shower, and going to sleep in a bed" are not protected by copyright. Then, in a "turnabout is fair play" moment, Zynga argues that if The Ville is a copy of the The Sims Social, then EA's SimCity Social must be a copy of Zynga's CityVille. You can see Zynga's comparison of the two city games below.

zynga city comparison

"In fact, what characterizes a genre is that there are common elements found in all examples of that genre," Zynga says. "EA itself knows this."

2. Zynga's Motion to Strike

3. Zynga's Answer and Demand for Jury Trial

4. Counterclaim (Public)


Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga's name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga's mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...

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