After so many 'this will be the year of mobile' predictions for previous years, 2011 can lay claim to that title, thanks to the growth of smartphone use and widespread adoption of mobile marketing.
I've compiled a selection of mobile related blog posts from this year, with a mix of stats, infographics, interviews, best practice tips and mobile site and app reviews.
The mobile sites vs apps debate
In truth, the best answer may be to start with a mobile site and then move onto apps if necessary, but your visitor stats should help you to decide...
Interviews
Comet's Ryan Thomas on mobile commerce
Mobile marketing
The use of QR codes has exploded this year, but many QR campaigns are poorly executed. We look at some of the best examples, the pros and cons, as well as 'QR killers' like Blippar.
Six tips for building a mobile email campaign
Eight creative uses of QR codes
Mobile commerce best practice
More and more retailers have launched mobile sites and apps, but that's not enough in itself. The user experience is all important to maximise conversions.
Catalogues and the iPad: ten best practices
How can retailers appeal to mobile users in store?
ASOS has the best mobile commerce site: study
Mobile stats
There have been some excellent surveys and reports delivery insight into the effectiveness and adoption of mobile. Here are some of the best...
UK retailers aren't ready for mobile commerce: survey
10m UK consumers use mobile commerce
33% of smartphone users have made a purchase on mobile: survey
Infographics
Mobile site and app reviews
Plenty of retailers launched mobile sites and apps in 2011, but are they any good?
Learn more...
The Mobile Websites and Apps Optimization Best Practice Guide, written by Craig Sullivan, Group Customer Experience Manager for Belron, aims to encourage companies to use this growing channel effectively. By designing around customers, their handsets, context and goals, companies can maximize visitor traffic and conversions.
The tips and techniques described in this comprehensive series of reports are designed to help you make good decisions about mobile, optimize for your mobile audience and improve user experience and mobile conversion rate. The guide includes a detailed list of some killer resources, articles and books, as well as examples of mobile optimized sites and statistics.
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