Premieres: May 14 on NBC
Social media: America's Got Talent ushers in a new judge this season: shock jock Howard Stern, who's already igniting buzz across social networks with his recent jabs at the American Idol's too-soft judging panel. Anticipate his critical judging style to incite significant social chatter. Meanwhile, AGT's Facebook Page has been pushing multimedia, including Spotify playlists from Stern and fellow judge Sharon Osbourne.
Photo courtesy of Mark Seliger/NBC
Premieres: May 20 on E!
Social media: The mega succesful Keeping Up With the Kardashians returns for a seventh season after having spawned spin-offs Kourtney and Khloé Take Miami, Kourtney and Kim Take New York and Khloé & Lamar. A new show companion app for Android, Blackberry and iPhone lets viewers see the Twitter feeds of Kim, Kourtney and Khloe, watch video clips and flip through photo galleries.
Photo courtesy of E! Entertainment
Premieres: May 24 on Fox
Social media: Heavy online commentary from fans of So You Think You Can Dance started in January after producers announced the show would dwindle its two-night format to one night, killing the often weekly, drawn-out results show. Fans are still waiting for the show to begin posting official performance videos on YouTube — which would help the show reach more eyeballs — just like The Voice and American Idol did this past fall.
Premieres: May 24 on ABC
Social media: Star-studded Duets is trying something new with the traditional singing-competition scheme. Instead of having its celebrity panel — Kelly Clarkson, John Legend, Jennifer Nettles and Robin Thick — judge or mentor, they will perform with contestants on stage. The show's website has a "Discuss Duets" page at which viewers can find Twitter handles for the four stars and host Quddus (of TRL fame), see relevant hashtags and chat with fellow fans.
Photo courtesy of ABC
Premieres: Summer 2012 on Syfy
Social media: Alphas, a scripted drama about people with super powers, touts its interactive Alpha Powers online portal, where fans can take a 10-question assessment to discover whether they're Alphas material. The website also lets viewers submit Alpha sightings (a.k.a. citizens doing extraordinary things in the real world).
Photo courtesy of Justin Stephens/Syfy
Premieres: May 28 on History Channel
Social media: Hatfields & McCoys, a three-part miniseries about a legendary decades-long family feud, will have help from a strong History Channel initiative on Facebook. "History just launched a new Facebook game for its new show Hatfields & McCoys a trend A+E Networks is at the forefront of," Natan Edelsburg, writer at social TV blog Lost Remote, told Mashable.
Photo from History.com
Premieres: May 29 on Comedy Central
Social media: Funnyman Daniel Tosh is back to host Tosh.0, a series that pokes fun at viral videos, celebrities and everything pop culture. The "What You're Saying" page on the show's website highlights the best tweets mentioning the Tosh.0. Viewers also can suggest their favorite on-air moments to be shared on the site.
Photo courtesy of Ian White/Tosh.0
Premieres: May 30 on CBS
Social media: CBS is letting the dogs out on-air with Dogs in the City, an unscripted series about doggy dilemmas. New York City dog "guru" Justin Silver will help solve any pet issues people have with their canines. As we've learned from our time on YouTube, anything about dogs and puppies is bound to go viral.
Photo courtesy of Brian Friedman/CBS
Premieres: June 3 and 4 on MTV
Social media: MTV unveiled the trailer for Teen Wolf on May 6 with a challenge to its audience: Get the trailer to 5 million views and the first 10 minutes of season 2 will be unlocked ahead of the June 3 and 4 two-part premiere. The season begins after the MTV Movie Awards.
Photo courtesy of MTV
Premieres: June 4 on Bravo
Social media: Three new faces join the cast of The Real Housewives of New York City for season 5. The show often spawns significant buzz on Twitter and GIFs across the web. A "Tweet Tracker" on BravoTV.com displays tweets from and about each housewife in real time and lets viewers send tweets on the platform.
Photo courtesy of Michael Rosenthal/Bravo
Premieres: June 5 on ABC Family
Social media: Murder Mystery Pretty Little Liars capped last season with a revealing episode that received the most social media buzz in TV history. Topics about the show regularly trend on Twitter, with about 50 trending during the season 2 finale.
Premieres: June 7 on NBC
Social media: A new host (comedian Jenny McCarthy) and a new location will help spice up the action on season 2 of dating show Love in the Wild. As the title implies, the singles will compete for love in a tropical paradise. Challenges lead to rewards and finishing at the bottom yields not-so-favorable living conditions with another single. Look for McCarthy's wild personality and commentary to spark entertaining reactions from social media users.
Photo courtesy of Trae Patton/NBC
Premieres: June 10 on HBO
Social media: "True Blood will no doubt take over social conversations for another year," says Edelsburg, echoing how many insiders and fans feel about the hit HBO series about vampires and other superhuman characters. HBO has been teasing season 5 with new trailers, art and photos on Facebook (10 million Likes). Most of the images feature hashtags as HBO tries to build a bigger following on Twitter. Last season, its Facebook Page pimped "Immortalize Yourself," an interactive app that pulls Facebook data to create a video starring the user and his or her friends. Don't be surprised if HBO delivers another digital gem leading up to season 5's premiere.
Premieres: June 13 on TNT
Social media: "The Dallas reboot on TNT has been garnering positive buzz," says Scott Ellis, VP of marketing at social TV company Peel, in an interview with Mashable. The show's Facebook Page, for example, includes entries dating back to 1978 — told in the voice of character J.R. Ewing — to help viewers get a taste of the original Dallas episodes and feel for the modern-day ambience.
Premieres: June 28 on FX
Social media: "Everyone will tune into FX's Anger Management with Charlie Sheen, who we'll definitely see using his social influence to promote the show," says Edelsburg. Sheen plays Charlie, a therapist specializing in anger management. Sheen's social media antics played out for the world to see in 2011, after he joined Twitter, set a Guinness World Record for reaching 1 million followers the fastest, and then eventually accidentally tweeted his phone number to 5 million followers. Keep your eyes tuned to Twitter as Sheen will likely leverage his now 7.2 million-strong following to support Anger Management.
Premieres: July 1 on Showtime
Social media: Dark comedy Weeds enters season eight filling in the holes from the prior season's finale. The show's app for Android and iPhone allows fans to watch exclusive clips, read episode guides and use the Weeds photo booth, where they can create show-themed images and share them across social networks.
Photo courtesy of Jordin Althaus/Showtime
Premieres: July 2 on Showtime
Social media: Web Therapy, a televised comedy that started as an Internet series, stars Lisa Kudrow as therapist Fiona Wallice. A feature on Showtime's website lets fans ask Fiona a question and get an answer straight from her lips.
Photo courtesy of Showtime
Premieres: July 10 on USA
Social media: White Collar, a drama about a con man and the FBI, has one of the most interactive websites out of all the summer offerings. The "Character Chatter" page shows which characters are garnering the most buzz online, while a slew of games and features immerse fans deeper into the White Collar world.
Photo courtesy of David Giesbrecht/USA Network
Premieres: July 12 on CBS
Social media: Veteran reality TV show Big Brother has roped in viewers since 2000. Now in its 14th season, the show is no stranger to causing moments that spread quickly online. CBS also makes live streams available to fans who want more than what's televised and care to pay for the live footage.
Photo from CBS.com
Premieres: Sometime in July on AMC
Social media: "Breaking Bad's final season will be huge, especially after the buzz it created after last season's finale," says Edelsburg. The drama series's website offers several spiffy interactive features, including a graphic novel game, case files and a criminal aptitude test.
What shows will you be watching? Let us know if we missed your favorites.
Photo courtesy of AMC
Premieres: May 14 on NBC
Social media: America's Got Talent ushers in a new judge this season: shock jock Howard Stern, who's already igniting buzz across social networks with his recent jabs at the American Idol's too-soft judging panel. Anticipate his critical judging style to incite significant social chatter. Meanwhile, AGT's Facebook Page has been pushing multimedia, including Spotify playlists from Stern and fellow judge Sharon Osbourne.
Photo courtesy of Mark Seliger/NBC
Premieres: May 20 on E!
Social media: The mega succesful Keeping Up With the Kardashians returns for a seventh season after having spawned spin-offs Kourtney and Khloé Take Miami, Kourtney and Kim Take New York and Khloé & Lamar. A new show companion app for Android, Blackberry and iPhone lets viewers see the Twitter feeds of Kim, Kourtney and Khloe, watch video clips and flip through photo galleries.
Photo courtesy of E! Entertainment
Premieres: May 24 on Fox
Social media: Heavy online commentary from fans of So You Think You Can Dance started in January after producers announced the show would dwindle its two-night format to one night, killing the often weekly, drawn-out results show. Fans are still waiting for the show to begin posting official performance videos on YouTube — which would help the show reach more eyeballs — just like The Voice and American Idol did this past fall.
Premieres: May 24 on ABC
Social media: Star-studded Duets is trying something new with the traditional singing-competition scheme. Instead of having its celebrity panel — Kelly Clarkson, John Legend, Jennifer Nettles and Robin Thick — judge or mentor, they will perform with contestants on stage. The show's website has a "Discuss Duets" page at which viewers can find Twitter handles for the four stars and host Quddus (of TRL fame), see relevant hashtags and chat with fellow fans.
Photo courtesy of ABC
Premieres: Summer 2012 on Syfy
Social media: Alphas, a scripted drama about people with super powers, touts its interactive Alpha Powers online portal, where fans can take a 10-question assessment to discover whether they're Alphas material. The website also lets viewers submit Alpha sightings (a.k.a. citizens doing extraordinary things in the real world).
Photo courtesy of Justin Stephens/Syfy
Premieres: May 28 on History Channel
Social media: Hatfields & McCoys, a three-part miniseries about a legendary decades-long family feud, will have help from a strong History Channel initiative on Facebook. "History just launched a new Facebook game for its new show Hatfields & McCoys a trend A+E Networks is at the forefront of," Natan Edelsburg, writer at social TV blog Lost Remote, told Mashable.
Photo from History.com
Premieres: May 29 on Comedy Central
Social media: Funnyman Daniel Tosh is back to host Tosh.0, a series that pokes fun at viral videos, celebrities and everything pop culture. The "What You're Saying" page on the show's website highlights the best tweets mentioning the Tosh.0. Viewers also can suggest their favorite on-air moments to be shared on the site.
Photo courtesy of Ian White/Tosh.0
Premieres: May 30 on CBS
Social media: CBS is letting the dogs out on-air with Dogs in the City, an unscripted series about doggy dilemmas. New York City dog "guru" Justin Silver will help solve any pet issues people have with their canines. As we've learned from our time on YouTube, anything about dogs and puppies is bound to go viral.
Photo courtesy of Brian Friedman/CBS
Premieres: June 3 and 4 on MTV
Social media: MTV unveiled the trailer for Teen Wolf on May 6 with a challenge to its audience: Get the trailer to 5 million views and the first 10 minutes of season 2 will be unlocked ahead of the June 3 and 4 two-part premiere. The season begins after the MTV Movie Awards.
Photo courtesy of MTV
Premieres: June 4 on Bravo
Social media: Three new faces join the cast of The Real Housewives of New York City for season 5. The show often spawns significant buzz on Twitter and GIFs across the web. A "Tweet Tracker" on BravoTV.com displays tweets from and about each housewife in real time and lets viewers send tweets on the platform.
Photo courtesy of Michael Rosenthal/Bravo
Premieres: June 5 on ABC Family
Social media: Murder Mystery Pretty Little Liars capped last season with a revealing episode that received the most social media buzz in TV history. Topics about the show regularly trend on Twitter, with about 50 trending during the season 2 finale.
Premieres: June 7 on NBC
Social media: A new host (comedian Jenny McCarthy) and a new location will help spice up the action on season 2 of dating show Love in the Wild. As the title implies, the singles will compete for love in a tropical paradise. Challenges lead to rewards and finishing at the bottom yields not-so-favorable living conditions with another single. Look for McCarthy's wild personality and commentary to spark entertaining reactions from social media users.
Photo courtesy of Trae Patton/NBC
Premieres: June 10 on HBO
Social media: "True Blood will no doubt take over social conversations for another year," says Edelsburg, echoing how many insiders and fans feel about the hit HBO series about vampires and other superhuman characters. HBO has been teasing season 5 with new trailers, art and photos on Facebook (10 million Likes). Most of the images feature hashtags as HBO tries to build a bigger following on Twitter. Last season, its Facebook Page pimped "Immortalize Yourself," an interactive app that pulls Facebook data to create a video starring the user and his or her friends. Don't be surprised if HBO delivers another digital gem leading up to season 5's premiere.
Premieres: June 13 on TNT
Social media: "The Dallas reboot on TNT has been garnering positive buzz," says Scott Ellis, VP of marketing at social TV company Peel, in an interview with Mashable. The show's Facebook Page, for example, includes entries dating back to 1978 — told in the voice of character J.R. Ewing — to help viewers get a taste of the original Dallas episodes and feel for the modern-day ambience.
Premieres: June 28 on FX
Social media: "Everyone will tune into FX's Anger Management with Charlie Sheen, who we'll definitely see using his social influence to promote the show," says Edelsburg. Sheen plays Charlie, a therapist specializing in anger management. Sheen's social media antics played out for the world to see in 2011, after he joined Twitter, set a Guinness World Record for reaching 1 million followers the fastest, and then eventually accidentally tweeted his phone number to 5 million followers. Keep your eyes tuned to Twitter as Sheen will likely leverage his now 7.2 million-strong following to support Anger Management.
Premieres: July 1 on Showtime
Social media: Dark comedy Weeds enters season eight filling in the holes from the prior season's finale. The show's app for Android and iPhone allows fans to watch exclusive clips, read episode guides and use the Weeds photo booth, where they can create show-themed images and share them across social networks.
Photo courtesy of Jordin Althaus/Showtime
Premieres: July 2 on Showtime
Social media: Web Therapy, a televised comedy that started as an Internet series, stars Lisa Kudrow as therapist Fiona Wallice. A feature on Showtime's website lets fans ask Fiona a question and get an answer straight from her lips.
Photo courtesy of Showtime
Premieres: July 10 on USA
Social media: White Collar, a drama about a con man and the FBI, has one of the most interactive websites out of all the summer offerings. The "Character Chatter" page shows which characters are garnering the most buzz online, while a slew of games and features immerse fans deeper into the White Collar world.
Photo courtesy of David Giesbrecht/USA Network
Premieres: July 12 on CBS
Social media: Veteran reality TV show Big Brother has roped in viewers since 2000. Now in its 14th season, the show is no stranger to causing moments that spread quickly online. CBS also makes live streams available to fans who want more than what's televised and care to pay for the live footage.
Photo from CBS.com
Premieres: Sometime in July on AMC
Social media: "Breaking Bad's final season will be huge, especially after the buzz it created after last season's finale," says Edelsburg. The drama series's website offers several spiffy interactive features, including a graphic novel game, case files and a criminal aptitude test.
What shows will you be watching? Let us know if we missed your favorites.
Photo courtesy of AMC
A crop of new and returning reality shows, comedies, talent competitions and dramas will vie for your attention on your TV screens, web browsers and mobile devices this summer.
Flip through the gallery above to discover 20 shows that will use social media and interactive tools to enhance your viewer experience or will likely inspire significant conversations across social networks.
Below, find out from social TV experts which shows will stand out, what worked for networks in the fall season and what social TV trends are emerging.
Q&A With 3 Social TV Insiders
- Natan Edelsburg, writer at social TV blog Lost Remote and VP of Sawhorse Media
- Randy Shiozaki, co-founder of social technology company TVplus
- Scott Ellis, VP of marketing at social TV company Peel
Mashable: Which shows will stand out this summer?
Natan: "True Blood will no doubt take over social conversations for another year. Breaking Bad's final season will be huge especially after the buzz it created after last season's finale. Everyone will tune into FX's Anger Management with Charlie Sheen, who we'll definitely see using his social influence to promote the show. Also, TNT's return of Dallas has an extremely interesting Facebook timeline social TV strategy that's helping to make it a big premiere. Personally, I will be tweeting my heart out about Hatfields & McCoys because I am a huge Bill Paxton fan and have mourned every day since Big Love ended."
Randy: "The fall is going to be big. Shows like Storage Wars will do well this summer. Highly social, good demo and addicting."
Scott: "For reality, America's Got Talent should do well, but Duets is less clear as viewers may have reality music show fatigue. In scripted TV, I expect viewers to head to the cable channels. The Dallas reboot on TNT has been garnering positive buzz. HBO is also getting ready to launch The Newsroom and preparing for another season of True Blood, and I'm personally looking forward to the final season of Breaking Bad on AMC. And don't forget Charlie Sheen's return to TV on Anger Management on FX.
Mashable: What worked in the fall for networks that should be carried over to their summer offerings?
Natan: "At the end of the day, no matter how amazing some of the social TV strategies were last fall, it didn't necessarily mean that the show would succeed. One of my favorite activations last fall was how ABC captured the social web with their social TV strategy around Pan Am. They were able to start a conversation online the second the show was announced, through Comic-Con and then through the launch. Unfortunately, the show was canceled, in my opinion due to bad linear scheduling. Another amazing example was with Sons of Anarchy and how creator and show runner Kurt Sutter leveraged his social influence. He promised his Twitter followers that if the season premiere hit a certain ratings increase, he'd fly them out to L.A. The buzz was insane, they beat the ratings goal and he flew someone out.
"TV networks must get their show creators and talent involved deeply. It can't just be a marketing effort. Also, they need to go beyond listening to social TV data to determine buzz around shows. They have to find creative ways to engage with the people on social media showing early interest about summer shows."
Randy: "Shows like The X Factor worked. A deep commitment to digital and companion, synchronized experiences. They had all the ingredients: commitment from the top, a sponsor, a great team and a show that lends itself to interactivity."
Scott: "It's always easier to talk about what didn't work in the fall. Gimmicky shows like Alcatraz, Awake, and Charlie's Angels struggled, but viewers connected to fairy tale shows like Once Upon A Time and Grimm, and more female-centered comedies like New Girl and 2 Broke Girls. What worked for these shows were relatable characters with larger than life story lines and impossible situations."
Mashable: What trends are you seeing emerge in the social TV space for this summer?
Natan: "The trend of the 'before and after' social TV strategy in addition to the real-time, while-you're-watching efforts. History (Channel) just launched a new Facebook game for their new show Hatfields & McCoys, a trend A+E Networks is at the forefront of.
"Many networks now have — or are launching — social curation destinations on their sites, and apps to better curate conversations about their TV shows. USA Network has 'Character Chatter' and there is now HBO Connect, Oxygen Connect and most recently CBS Connect. The idea of curating everything into a destination has become a perfect place to start introducing their advertisers into social TV opportunities. This summer is really going to be a big advancement for advertisers investing in social TV as part of their larger sponsorships across linear.
"Scripted social network TV strategies are becoming huge. The idea of scripted social networking is giving TV marketers a big chance to bridge the gap between the relationship the writers, producers, directors and talent have with social TV strategies. USA Network's Hashtag Killer jump started this trend, which is now continuing with MTV's exciting launch of a scripted social platform for their hit Teen Wolf.
Randy: "We're not seeing summer trends."
Scott: "With American Idol and The Voice winding down, in the short term I expect social TV will continue to be focused around reality-based competitions — shows that are perfectly positioned to drive audience participation and deliver a winner at the end of the season. We could see a big social lift as Howard Stern joins America's Got Talent and Big Brother returns to CBS — these polarizing shows beg the viewer to react, whether you love or hate the contestants. Duets on ABC may also generate interest and a social following.
"I'm also seeing an increasing number of social TV focused promotions from networks encouraging viewers to participate via Twitter or second screen engagement, and I expect that this trend will accelerate. Viewers enjoy connecting with the shows they care about, and sharing those experiences with the community of similarly passionate fans."
What shows will you be watching? Let us know if we missed your favorite ones.
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